Online Marketing Consultants - We can help your small business grow online
Avara Web Media is a UK-based Marketing Consultancy helping SME's (small & medium enterprises) achieve their online marketing goals. As a specialist online Marketing Consultant, we are particularly well placed to help you take advantage of the boundless marketing opportunities the Internet offers. Regardless if you're just starting out or your small business is established, we have the expertise and experience to help your business grow online.
Because the Internet is still a relatively young medium, many companies either aren't taking full advantage of the opportunities that exist or are a tad apprehensive about marketing online. If your small business wants to be more pro-active online and improve both your image and revenue, we can help.
If you don't currently have a website or perhaps your existing site could do with a make-over, we can help. From a basic brochure site to an online store, we can help produce a website that gets real results.
Any website is pointless if your potential customers can't find you in the search engines. Our SEO (search engine optimisation) Experts can help push your website to the top of the search engines.
The Internet is awash with powerful marketing opportunities. We can help attract new customers with our tried-and-trusted marketing methods from paid advertising to email marketing campaigns.
Domain names are fast becoming a truly valuable commodity and a good domain name could prove to be a great investment for your business. We buy, sell and broker quality domain names.
If you've got a great idea for an online business but lack the funding to get it off the ground, we can help. Even without any financial investment, your dream could become a reality with our input.
The Internet is a big place and whilst we have our popular services, we can help you with many other of your online requirements. If you want to be an online success, we have the tools to help.
How we can help with your small business marketing
Your small business doesn't necessarily need a big budget to compete online. The major benefit of marketing online is that your business is able to compete with the 'big boys', even with just a modest marketing budget. Regardless if you are selling products or services, locally or nationally, we will identify the opportunities to boost your business.
Free tools to help your online ventures
To help get you started, we have some online tools that will help with your decision making. Our rank tracking tool can check the position of your current website in Google and Yahoo UK, based on any key-phrase and within a matter of seconds. If you are just thinking about a new online venture, our domain name tool can quickly search which domain names are available based on any key-phrase you input.
A Marketing Consultant for the online world
Because we've been online since 1999, we've learned a lot about Internet marketing. Whilst a well-researched, targeted online marketing campaign can have an incredibly positive effect on your business, the Internet is also full of marketing pitfalls. We only use ethical, effective strategies to promote your business so you'll see a real long-term return on your marketing budget.
Powered by passion
It may be a cliché but we are genuinely passionate about what we do. Regardless of the financial gain, we take personal pride in watching our Clients businesses thrive and grow through our methods.
Don't think about success, achieve it - give us a call on 0845 307 6177 or contact us to see how we can help. Our advice is free and without obligation.
Latest news, views and advice
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You can also keep updated via our blog.
Marketing Consultant View - A website versus print advertising. Let's imagine you want a new website but have to apply the same advertising rules as in phone books or your local newspaper. Firstly, your new website must contain the details of all of your local competitors. Secondly, you can only have 30 words on your home page to tell your potential customers about your products or services. Thirdly, you can only include one image on your home page and it can't be bigger than an inch. And lastly, your website will be restricted so only customers within 10 miles can visit it. Would you willingly hand over your hard-earned marketing budget for such a website?
Advertising on a budget. If you use a car or van in your business and have a website then here's a great way to ensure your company gets tons of free exposure every day. Take your vehicle to a local Sign Writer and ask them to put a small sign in the back of your vehicle,
along the lines of 'Free advice on (your service/product) - Visit www.yoursite.co.uk'. This should cost no more than £20-£30. Now image how many people will sit behind you in their car every time you're out and about. Going to Tesco's? Free advertising. Picking the kids up from school? Free advertising.
One thing to consider though is this only works if you use a domain name that's easy to remember. People generally don't try to write and drive at the same time so it's very unlikely they'd write down a phone number or even attempt to memorise it but a simple domain name like www.AnytownPlumbing.co.uk
is easy to remember. At some point, somebody driving behind you will either by interested in your products or service or know somebody who is. Remember your road manners if you do try this.
Technology: Time to look forward? Today, virtually all small business owners have a mobile phone. In fact, it quite likely that many couldn't survive without the ability to communicate effectively with their customers throughout the day.
However, back in the early 1990's how many business owners decided they didn't need to own a mobile phone? If they'd managed to do business for years without one, why did they suddenly need one? I dare say many thought it was nothing more than a 'passing fad'.
Looking back it's quite likely that those business owners who resisted embracing the new mobile technology either gave in and bought a mobile phone or like the dinosaurs, failed to adapt to their evolving environment and became extinct. I may be slightly biased as a Marketing Consultant but I don't think it's an exaggeration to say that
the Internet revolution is even more significant than the telecommunications one. If your customers can't find you online they WILL find your competitors and you've lost business. In a few years time, most small business owners will come to regard an effective website as an
even more important business tool than their mobile phone. Will you be one of them?
CPE - what's it all about? For a Marketing Consultant CPE (cost per enquiry) is a barometer of how effective a campaign is. CPE is a marketing term which simply indicates how much you are paying for your customer enquiries. Many small businesses fail to analyse their CPE and consequently, waste their marketing budget on ineffective advertising. As an example, a Removals company were spending £200 each month advertising in their local newspaper. They would receive on average 26 enquiries from the newspaper each month meaning they paid £7.69 for every enquiry (£200 divided by 26 enquiries). When they commissioned a website, they received an average of 42 enquiries every month yet the website only cost them £600 (or £50 per month for comparison purposes). The CPE for their website was only £1.19 as opposed to £7.69 for their newspaper enquiries. By properly analysing their CPE, the company cut their newspaper advertising completely, saving around £1,200 per year yet still received more enquiries. This is why knowing CPE is so important for small businesses.
