If you want an instant snap-shot of how well your website is currently optimised then you can now find out with our free instant SEO grader tool.
If you’re not sure exactly what SEO is and why it’s important then let us explain. SEO (search engine optimisation) is the initial and on-going application of techniques to rank your website higher in the search engines, thus attracting more visitors.
As an example, let’s assume your company sells Blue Widgets and when somebody enters the term Blue Widgets into a search engine such as Google, your website appears at position nine of the first page of results. Now whilst that might sound quite reasonable, you are only likely to attract 0.3% of clicks from people searching. If 10,000 people a month are searching for Blue Widgets then your website will only attract 30 visitors each month whilst the website in position one will attract over 5,000.
With SEO, we apply tried-and-trusted techniques to help push your website up the rankings towards the coveted top spot. As you can see from the example above, the difference between the first and ninth positions represent a difference of around 5,000 potential customers every month. If you’re selling a product or service for £100 and managed to convert just 1% of those extra visitors it would equate to an additional income of £5,000 every month – would your company benefit from that sort of extra income.
For more information and to use our SEO ranking tool, visit our SEO page or call us on 0845 307 6177.
Tags: seo tools, website grader
