1. Network today, then network tomorrow and if there’s still time, do some more networking.
2. Learning form other peoples mistakes is cheaper than learning from your own.
3. Accept criticism but don’t let it ruin your day.
4. It’s more important to understand marketing numbers than it is to understand accountancy numbers.
5. If you underestimate marketing on the Internet, you’ll work twice as hard for half the income.
6. Establish what your competitors are doing well then go and do it better.
7. Underestimate the value of collecting customer data at your peril.
8. Deal with all new customers enquiries within 15 minutes.
9. Business premises and employees are your greatest liability, not your greatest asset.
10. Never touch a piece of paper more than once (i.e. deal with it first time, don’t stick it in a ‘to do’ tray).
11. Where are your customers coming from? In marketing, you cannot manage what you cannot measure.
12. Make a point to learn something new every day, no matter how trivial.
13. Trust should be earned, not given away for free.
14. The customer is not always right, they only think they’re always right.
15. How much is your time worth? Think about that next time you mow your lawn or clean your car.
16. Treat yourself every month – you’re a human being and need motivation just as much as anyone.
17. Read at least one business book a month and write down 10 things you’ve learned from it.
18. Never make a business decision when you’re angry or upset.
19. If you’re not enjoying what you do – stop and consider if you want to continue in a business you’re not enjoying.
20. Marketing your business online can radically change your fortunes – speak to an Internet Marketing Consultant.
Tags: business tips, run a business, self employed
