When you first get started in business, there are literally dozens of important decisions you need to make. Consequently, when it comes to naming the business and creating a strong brand, it’s often a decision that is rushed or given insufficient attention – this is not good.
I would highly recommend Avara to anyone who is looking to work with a forward thinking company in developing well branded solutions.
The irony is that it’s probably one of the few decisions that you can’t reverse – if you choose the wrong premises, you can move. If you choose the wrong suppliers, you can switch to another one. However, if you choose the wrong name for your business or don’t create a strong enough brand, you’re pretty much stuck with it.
Thankfully, we’re here to help start-up businesses get this important decision right.
Some examples of brands we’ve created
How we can help you choose a suitable business name
We can help create a positive image for your business, no matter how big or small you are. It is vitally important that your business portrays the right image to perspective customers. No matter how good your products or services are, a poor image or brand will not inspire consumer confidence and you could lose sales.
We can ensure you inspire your customers with our business name and branding service which involves three core elements:
- Initial analysis – This crucial element looks at your business and your target market. The right business name and brand will allow your business to move with the market and develop. One of the greatest opportunities from marketing online is that your business can easily diversify and seek customers in new markets. When choosing a business name and brand, you must ensure that it doesn’t restrict your potential growth.
- Domain name – In conjunction with our domain name service, we’ll ensure that the business name and brand we create for you has the relevant domain name available. It’s no good you branding your business ‘Wonderful Widgets’ if you can’t get the domain name ‘WonderfulWidgets.com or co.uk’. It’s also worth remembering that you’ll probably be repeating your domain name many times every day so it needs to be clear, concise and easy for people to understand.
- Logo design – As part of the branding process we can produce a stunning logo which you can use everywhere in your business, not just on your website – your stationary, your vehicles, your shop front, anywhere there is an opportunity for potential customers to see it. Great brands have great logos so this is an important step in developing your brand so our Designers will create a memorable, professional logo to portray a fantastic first impression for your business.
How to get started
If you’re thinking about starting in business, you can take advantage of a free, no obligation consultation in which we can give you some priceless advice on creating a strong business name and brand. To get started, simply complete the call-back request form complete the form on contact page or you can call us on 01252 416 222. And remember, 30 minutes of your time at this stage could have a fundamental effect on just how successful or otherwise your business is.