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How to Choose the Best Website Designer for Small Business

by: Avara Web Media
Posted in: Free Marketing Tips, Small Business Marketing
Tags: small business websites,website design

So you’ve come to the conclusion that your small business could benefit from having a website – that’s the easy part. However, choosing the best Website Designer for your small business is not easy with so many different companies offering all manner of website design products. Here lies the problem. Many small business owners have …

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3 Reasons Why Your Small Business Must Be Blogging

by: Avara Web Media
Posted in: Free Marketing Tips, Small Business Marketing
Tags: blogging,small business

Okay, be honest – if you run a small business and have a website, when was the last time you updated it or added any new content? If you haven’t updated your website in the last 3 months then you’re not alone, but that certainly doesn’t mean that you’re in a good place. There are …

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How To Identify, Find & Target Your Ideal Customers

by: Avara Web Media
Posted in: Free Marketing Tips, Our Views
Tags: customers,ideal,target

Ask any small business owner if they’d like more customers and in virtually every instance, the answer would be a resounding ‘Yes please’. However, is ‘more’ actually better? In this article, we’ll examine whether your business would be better-off improving the quality of your customers rather than just the quantity. Why Targeting the Ideal Customer …

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Best Website Design Practices: The Mistakes That Cost You Customers

by: Avara Web Media
Posted in: Free Marketing Tips, Website Design
Tags: best web design practices,website design,website problems

For some reason, many business owners treat their website like a necessary evil. They spend as little money as possible commissioning one then just leave it sat there in cyberspace with little regard to what it really should be doing. The Internet is awash with poorly designed, badly constructed websites that have no hope of …

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The Essential Rules For Running Your Own Small Business

by: Avara Web Media
Posted in: Free Marketing Tips, Inspiring, Our Views
Tags: business tips,run a business,self employed

There have been thousands of books written about running a small business. If you’re far too busy running your business to read them, we’d strongly recommend either printing-off or bookmarking the following list that we’ve compiled from some of the leading small business Experts in the UK; including a few of our own. Think of …

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Five Reasons Your Small Business Needs A Website

by: Avara Web Media
Posted in: Free Marketing Tips, Website Design
Tags: small business,websites

It’s astonishing really that even in 2013, there are still a significant number of small businesses and Sole Traders who don’t have a website. In this article, we’ll give our top five reasons why your small business must have a website. 1. Help New Customers To Find You Without a doubt, the most important reason …

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Is Updating Your Business Website Really That Important?

by: Avara Web Media
Posted in: Free Marketing Tips, Online Marketing Advice, Website Design
Tags: business,update,websites

Okay, own up – when was the last time you did any of the following to your business’s website? Added a news item Changed the home page message Added any images or video Checked your content for SEO Ensured the content was still relevant Quite worrying is that we suspect most business owners will be …

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Google USA: How To Check Search Results From Outside USA

by: Avara Web Media
Posted in: Free Marketing Tips, Useful Tools
Tags: Google,USA

If you’ve ever tried to search for something on Google.com in the hope it will generate results from the USA, you’ll have noticed that by default, Google reverts back to your country. This is very frustrating for those of us outside the USA who want to search Google specifically for American products, services or information. …

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Could Your Domain Name Restrict How Your Business Grows?

by: Avara Web Media
Posted in: Domain Names, Free Marketing Tips, Online Marketing Advice
Tags: domain names,industry sector,location

When you decide on a domain name (www.your-business.co.uk), to use for your website, it’s not a decision you should take lightly. In fact, we’d go as far as to say that it could have significant long-term implications for your business. Firstly, let’s look at the two types of domain name you could choose – there …

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Five Ways Small Businesses Can Make Their Website More Engaging

by: Avara Web Media
Posted in: Free Marketing Tips, Internet Marketing, SEO, Small Business Marketing

Let’s face it, many small business websites are pretty grim when it comes to providing engaging content. Whenever I search for a local service, I end up ploughing through website after website of dull advertising messages. Nobody seems to care that I have money to spend and simply want to give it to somebody who …

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Our latest news, views & advice

  • How to Choose the Best Website Designer for Small Business
    How to Choose the Best Website Designer for Small Business
  • 3 Reasons Why Your Small Business Must Be Blogging
    3 Reasons Why Your Small Business Must Be Blogging
  • Feeling Flat? Here’s Some Morning Motivation
    Feeling Flat? Here’s Some Morning Motivation
  • Are Single Page Websites Bad For Small Business?
    Are Single Page Websites Bad For Small Business?
  • How To Identify, Find & Target Your Ideal Customers
    How To Identify, Find & Target Your Ideal Customers
  • Creating A Name For Your New Business – An Essential Guide
    Creating A Name For Your New Business – An Essential Guide

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