If you want your website to actually help attract new customers then it needs to rank highly in the search engines – this is pretty-much accepted by anyone wanting to do business online. However, the choice of which phrases or ‘keywords’ that business owners can often be misguided as they target keywords that won’t actually …
Sitting watching the TV last week, I happened across an advert for a major hosting company who were peddling cheap websites for small business from just £9.99 per month. Sounds like a great deal right? Let’s look at the detail a little more to see if it really is. Low cost but long term liability …
Okay, own up – when was the last time you did any of the following to your business’s website? Added a news item Changed the home page message Added any images or video Checked your content for SEO Ensured the content was still relevant Quite worrying is that we suspect most business owners will be …
When you decide on a domain name (www.your-business.co.uk), to use for your website, it’s not a decision you should take lightly. In fact, we’d go as far as to say that it could have significant long-term implications for your business. Firstly, let’s look at the two types of domain name you could choose – there …
We’ve recently been in communication with an owner of a small online business who has been desperately trying to improve their rankings for a particular keywords. Unfortunately, that keyword is highly competitive and the first page of Google is dominated by the major national retailers. After months of fruitless effort, the site owner came across …
Earlier this month Google introduced it’s Panda update. This update was a critical for website owners as it focused on rewarding websites with good-quality, unique and relevant content whilst sites that sit around unchanged month after month or are stuffed with spammy, duplicate content would start to fall down the rankings. For the first time, …
A quick scan through the local papers and the same small businesses appear week-in, week-out. Now the problem with local papers is that they have a very short shelf life – you pay for a weeks advertising and that’s all you get. Stop paying and immediately the phone stops ringing. This is the biggest issue …
You’ve no doubt heard of it but exactly how does SEO (search engine optimisation) work? SEO is the process of optimising your website so that it ranks higher in the search engine rankings for your chosen keyword(s). A bit confused? Let’s try and clear up the basics for you. Somebody goes to Google (we’ll use …
So you’re looking for an SEO Company in Aldershot eh? Statistically speaking, Aldershot is one of those micro-markets where small businesses appear less than enthusiastic about investing in online marketing. Despite the huge advantages of selling your products or services online, there are still way too many small businesses in the Aldershot area losing potential …
For a Marketing Consultant CPE (cost per enquiry) is a barometer of how effective a campaign is. CPE is a marketing term which simply indicates how much you are paying for your customer enquiries. Many small businesses fail to analyse their CPE and consequently, waste their marketing budget on ineffective advertising. As an example, a …
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