Ever wondered what happens behind the scenes when you do a search in Google or how they decide on which results to show you? Well, Google have now produced a short video which gives a little more insight into how their search system works. Presented by Matt Cutts, Head of Google’s Webspam Team, the video …
Many business owners assume that simply being on the first page of Google’s search results for a specific keyword is enough to help them gain more visitors to their website. However, the reality is that around 85% all of the traffic for any keyword search in Google (or any search engine for that matter) goes …
If you want your website to actually help attract new customers then it needs to rank highly in the search engines – this is pretty-much accepted by anyone wanting to do business online. However, the choice of which phrases or ‘keywords’ that business owners can often be misguided as they target keywords that won’t actually …
Let’s face it, many small business websites are pretty grim when it comes to providing engaging content. Whenever I search for a local service, I end up ploughing through website after website of dull advertising messages. Nobody seems to care that I have money to spend and simply want to give it to somebody who …
If your business sector is even vaguely competitive then you’ve probably come to the conclusion that your website needs to rank highly in the search engines to grab your share of the market online. The trouble is that most business owners have little idea of how SEO (search engine optimisation) works or how to choose …
We’ve recently been in communication with an owner of a small online business who has been desperately trying to improve their rankings for a particular keywords. Unfortunately, that keyword is highly competitive and the first page of Google is dominated by the major national retailers. After months of fruitless effort, the site owner came across …
One of the most commonly asked questions by UK business owners is “How much does SEO cost?” This question doesn’t actually have a single answer as the cost of SEO really boils down to two things: Competition – the amount of other websites trying to rank for a particular keyword, and Commercial value – the …
In the rush to be the top-dog in your industry, are you missing out on the customers on your doorstep? We were recently asked to conduct an SEO appraisal on a website for a company who sold car accessories (we’ll call them ‘widgets’ so not to break any Client confidentiality). They had already identified some …
The easiest way to spot a website that has completely failed with even the basics of SEO is when you see the term ‘Welcome To Our Website – ABC Company Ltd’ set as the page title. You can ascertain the title of any web page by looking at the text at the very top of …
If you own a business in Farnham, Surrey, you may have looked into hiring an SEO company to help boost your website rankings. The trouble is that there are an awful lot of rogue traders involved in the industry and it’s all too easy to find yourself on the end on an expensive scam. To …
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