One of the most commonly asked questions we receive is about the difference between the websites we design and those from most other Web Design Companies.
In short, we design effective websites whereas nearly all other Web Designers will simply produce something that looks good (and some don’t even accomplish that).
So what exactly is an effective website and why does your business need one? Let’s look at some example data that hopefully will help to convince you why your website is such an important marketing tool if it works properly.
Crunching The Numbers
Let’s imagine you have a business that sells either a product or service for £100. Every month, 100 people (visitors) come to your website of which, 2% buy from you. Basically you’re looking at 2 sales per month that equates to £2400 of income from your website every year. That’s not exactly going to make you rich is it?
However, lets look at what is achievable if we can increase two key components of your website, even by a small amount. These two key components are:
- Visitors – the amount of people who view your website every month
- Converts – the percentage of people that actually buy from you each month
The table below clearly demonstrates that even by attracting an extra 100 visitors to your website each month, or increasing conversions by just 2%, you can make a huge difference to your bottom line.
|Visitors||2% Convert||4% Convert||6% Convert||8% Convert||10% Convert|
Now think about what this actually means when you extrapolate these monthly figures over a 12-month period. It is not inconceivable that you could increase the income from your website from just £2,400 a year to as much as £120,000 (a 4900% increase) – and that is an effective website.
Time to Take Action
We hope by showing you these numbers you can truly appreciate the huge opportunity that having an effective website would bring to your business. However, the reality is that the vast majority of business owners in the UK simply don’t recognise this opportunity or know a company that can help them achieve it – now you do.
If you want to start increasing your bottom line and getting a better return on your investment than virtually any other form of marketing, now is the time to do it. You can call us on 01252 416 222 or use our contact form to get in touch and we can have an initial chat to discuss how an effective website can help your business.
Or if you’d like more information about our website design service, you can head over to our web design page for more information about what we do.