We are delighted to announce the launch of Makeup Trends, a blogging website conceived by UK Journalist and self-confessed makeup addict, Louisa Austin.
Louisa initially contacted us with a basic concept for her new website which was aimed at the huge makeup and beauty sector in the UK. There are a few makeup websites in the USA which attract huge amounts of visitors and Louisa’s aim was to create something similiar but squarely aimed at the UK market.
The first lesson to learn when thinking about a website of this nature is that without traffic, all of the wonderful things you have to say are unlikely to reach your desired audience. We therefore created makeuptrends.co.uk on the worlds biggest blogging platform, WordPress. This platform allows a site owner to create new content for the site without any technical knowledge. From an SEO (search engine optimisation) perspective, WordPress is a fantastic base for us to implement our ‘magic beans’ which supercharges WordPress into an effective, traffic-grabbing tool.
Although the site is only a few days old, Louisa is already adding fantastic content which is the real cornerstone of any website. It’s an old adage but anyone thinking of creating a website with the aim of attracting visitors via the search engines should use it as their guiding principle – Content is King.
Our aim with Louisa’s website over the coming months is to help her develop the site into a real authority within her sector and we are confident that in time, makeuptrends.co.uk will be itself become a trend-setter amongst other makeup websites.