Online marketing solutions for small business
Once you have a well-optimised website that is generating good levels of new customers, you might want to consider other ways to increase your customer base.
We have numerous tried-and-trusted methods of helping small businesses increase their customer base with online marketing. Some of the ways we can help improve your income include:
Data collection & list building
One of the biggest failings with most businesses is they fail to collect the details of potential customers. If you've ever bought a product from Amazon, you'll know that they will email you regularly afterwards with offers and associated products. Once you've collected a customers details, you have a highly valuable database of people you can advertise other products or services to. Because they've already bought a product or service from you, there is far more chance they'll buy again.
Data can be collected in many ways but the most simple and effective is to either use your current database of customers or purchase one from a list-broker. We can help you build a list from scratch, manage your existing list or source relevant data from reputable UK list providers.
Email marketing
Email marketing can be one of the most cost-effective ways of promoting your products or services to your target audience. Once you have a list of prospects, the cost of emailing your sales message to each of those potential customers in tiny in comparison to letters or leaflets. Our email marketing service includes the following features:
- Custom built email templates with images and text to ensure your message can be read by every recipient.
- Spam-check to minimise the amount of emails caught by your recipients spam filters.
- Monitoring and reporting of how many emails are opened and click events.
- Full list management including unsubscribes and events recording.
Pay-per-click advertising
Whilst a website can be optimised for many different key phrases, you may want to attract customers from market sectors that would be unlikely to find your website in an organic search.
As an example, lets assume your website specialises in selling pet products online but you'd also like to attract visitors wanting to buy pet insurance. Because your website is optimised for pet products, very few people will find your site when looking for pet insurance. To overcome this, we can take advantage of a pay-per-click (PPC) campaign.
Google Adwords
Without doubt, the most popular of all PPC programs is Google's Adwords. If you do a search in Google for a product or service, you will notice that at the side of the page there are adverts, labelled 'sponsored results'. Unlike organic results, sponsored results are not there because of a clever SEO campaign, the advert appears when triggered by a keyword search. Using the example above, if somebody searches for 'pet insurance', normally your website would not appear on the first page as it's been optimised for people searching for pet products. With Google Adwords, you can have your advert appear whenever a search for pet insurance is made.
The pay-per-click part comes into play when somebody clicks on your advert and is sent to your website. The beauty of this is you only pay for each individual 'click' and your adverts can be highly targeted with thorough keyword analysis. This is where we come in...
Google Adwords is an absolute minefield for novices and you will find that you either get barely any visitors or worse still, you end up with hundreds of clicks which don't convert into customers yet cost you a small fortune. We have many years experience using Adwords and have honed our skills to avoid ineffective or expensive campaigns.
What next?
For more information about online marketing or to discuss any questions you may have, simply call us on 0845 307 6177 or use our contact form. We don't employ heavy-handed sales techniques or try to sell you a solution to a problem you don't have.
We guarantee you'll find us friendly, informative and above all, able to understand your specific needs.
