Let’s face it, the days of people scouring through the phone book and their local paper for products or services are fast fading. No matter if your business trades locally, nationally or globally, having an effective website with high ranking pages is probably more important than any other element of your marketing efforts.
Prior to our relationship with Avara we ranked below page 6 in Google. After just 3 months we consistently have a top-5 position in Google. Results speak volumes.
With a large proportion of businesses in the UK still failing to fully embrace SEO and online marketing, there has never been a better opportunity to increase your market share.
Why is search engine optimisation important?
As we all know, very few people search beyond the first page of any search results so unless you’re on the first page, you’re not likely to receive many visitors to your website. Being on the first page of Google, Yahoo, Bing and the other major search engines is like having your business located in the busiest High Street in the country. However, competition amongst website owners is fierce for those coveted top positions so having a good SEO campaign is crucial.
Why trust Avara Web Media with your SEO?
- We’re ethical – we take a very holistic approach to SEO and our techniques are constantly being updated to ensure we don’t get your website into trouble with the search engines .
- We get results – we’re not interested in dazzling you with data. We appreciate you’re only interested in one thing and that’s securing more customers for your business.
- We’re affordable – we won’t ask you to sign any lengthy contracts or drip-feed our projects to make them last longer than necessary. We believe in giving a real return on your investment.
- We give you real service – we’re based in the UK and you can pick up the phone and talk to somebody who actually wants to help you. Our aim is to form a long-term relationship with you.
How does SEO work?
SEO is the initial and ongoing process of refining your website so it achieves a higher ranking in the search engines, thus increasing the volume of visitors.
By using tried-and-tested SEO techniques we aim to fine tune your website to achieve the best possible search engine ranking.
All SEO campaigns have three key elements:
- Keyphrase analysis – arguably the most important element of any SEO campaign. We will identify search key phrases that are actually being searched for by your potential customers, and we can even determine which keywords your competitors are gaining traffic from. All of the key phrases we select must have a reasonable level of traffic and an acceptable level of competition.
- On-page optimisation – we conduct a thorough SEO appraisal of the pages that make up your website. There are literally scores of factors on any web page that determine how search engines interpret the page and decide how relevant it is to the searchers query. We will check and improve on all of these factors.
- Off-page optimisation – You may have already heard that search engines tend to rank pages by the volume and quality of links to a specific page. Each time somebody links to your website, search engines consider it a ‘vote’ for your site. The more ‘votes’ your site has, the greater credibility it has with the search engines.
Every position counts
Let’s imagine your company sells Blue Widgets for £10.00 each and every months in Google, 1,000 people search for ‘Blue Widgets’. The following table demonstrates the difference in potential revenue that each of the positions on page one of Google represents.
|POSITION||% FIRST CLICK||ACTUAL VISITORS||POTENTIAL REVENUE|
As you can see from the above table, even for a modest search with a low-priced product, the difference between just a few places in the rankings equates to hundreds of pounds in potential revenue. Now imagine if this data were for a search phrase that received many thousands of searches every month, or for a product that was worth hundreds or thousands of pounds – can you now see the potential of effective SEO?
Your SEO questions answered
To show or hide the answer to any question, simply click the +/- sign next to the question.
- Q: Can you guarantee to get my website to the top of Google?
Any company that claims they can ‘guarantee’ to get you to the top position on Google should be avoided at all costs. Carefully consider the following quote from Google:
“Beware of SEOs that claim to guarantee rankings, allege a ‘special relationship’ with Google, or advertise a ‘priority submit’ to Google. There is no priority submit for Google.”
Of course there are certain terms that you can ‘almost’ guarantee to get to the top of Google – usually the ones that have no commercial value. We could almost certainly get your website to the top of Google if you wanted to rank for the term ‘Free Pair Of Yellow Underpants With Every New Order, probably because no other company will be competing with you! And if you’ve absolutely no competition for a search term it’s usually because it doesn’t make money for anyone.
However, if you have competition online (as almost every single business does), how can an SEO company ‘guarantee’ to rank your site when they have no control over what SEO efforts your competitors are making? If eleven SEO companies all ‘guarantee’ to get their Clients’ website onto the first page of Google for the same search term, at least one of those Clients will be disappointed. What value is the ‘guarantee’ to that 11th Client?
- Q: So how do these SEO Companies make such claims?
- There are lots of less-than-ethical techniques that can be used to ‘cheat’ search engines in the short term. However, these techniques are unlikely to have any long-lasting effect on your website and in the worst case, your site could be banned altogether by Google. Unfortunately by the time you realise you’ve been conned, the SEO rogue has disappeared with your money.
- Q: Why is choosing the right key phrases so important?
The two key ingredients to the perfect SEO key phrase are search volume and competition. If the you have a lower level of competition and a good volume of monthly searches then you have the perfect key phrase.
As an example, let’s look at the key phrase ‘cheap flights to New York’ which has over 450,000 monthly searches in Google UK.
This key phrase may seem ideal if you want tons of traffic but if you search this key phrase in Google UK you’ll see that there are 114 million competing pages! Any SEO campaign for this key phrase will be long and very, very expensive.
So let’s try a less competitive key phrase, ‘cheap flights to Bognor Regis’. There are only 16,100 competing pages for this key phrase, a much more acceptable level. However, the down-side to this is that virtually nobody searches for this key phrase in Google. So you could be No1 in Google for the key phrase ‘cheap flights to Bognor Regis’ but you’ll receive barely any visitors to your website.
The initial part of our SEO service is to identify key phrases for your business which have an acceptable level of searches and competition. Getting this right is the cornerstone of any SEO campaign.
- Q: What are back-links and how do they improve my ranking?
- A back-link is like a digital ‘vote’ for your website. The more back-links your site has, generally the more credibility it has with search engines.
- Q: Is there any other important information I need to know about SEO?
Regardless of which company you choose for your SEO, there are some fundamental factors that you should bear in mind:
No SEO Company has insider knowledge of the algorithms that search engines use to decide on website rankings. Any credible SEO Company will use a combination of best-practices and tried-and-trusted techniques to help your website rank higher.
SEO is NOT an exact science. Most search engines make minor tweaks to their ranking algorithms on a regular basis and no SEO company can predict these changes.
SEO should not be relied upon to promote websites that have poor or irrelevant content. If your website lacks good-quality content or you try to rank for key phrases that may mis-lead visitors, any initial success you have will be short lived. The single most important statement to consider with your website is ‘Content is King’. Informative and relevant content is crucial with any website that wants to achieve positive, long-term rankings.