We have created our small business SEO package which is specifically aimed at helping small businesses who are looking to target their local area for more customers. Imagine if every time somebody looked for a business like yours, your website dominated the search engines – how much extra business could you generate?
Our small business SEO package is extremely effective in helping to push your website to the top of the search engines for geo-based searches, for example ‘Accountants in Guildford’.
The entire campaign only takes 3 months from start to finish and you could see positive results in only a few weeks. Beyond the first three months there is no other commitment and we’re confident that you’ll be delighted with the results – and the increase in customers!
- MONTH ONE
It’s incredibly important that the foundations for your SEO campaign are set correctly. If you don’t go through this process then all the SEO in the world won’t help your website to rank higher in the search engines. Small businesses have very specific needs and markets so we’ll work with you to understand who your ideal customers are:
We’ll conduct some initial research into which keywords your potential customers are using when looking for the products or services you offer.
We’ll optimise your website pages to ensure they are relevant for the keywords your customers will be using to search for products or services.
If you haven’t already done so, we’ll install analytical software on your website so we can establish just how many visitors your site receives, keywords they used, plus a host of other useful data.
We’ll check exactly where your website is currently appearing in the search engines so you’ve got a barometer of how effective our small business SEO campaign is.
- MONTH TWO
Once we’ve got your website SEO right and set-up the tracking tools, it’s time to start adding links to your website so the search engines realise that it’s relevant for the keywords we’ve chosen. Adding links from other websites to yours is like giving your website a ‘vote’ that tells the search engines that your website is worth ranking.
Basic Video Production & Submission to 35 Websites
We’ll produce a short, basic video and submit it to 35 websites such as YouTube. Each time the video is listed, a link to your website is also created. These videos, whilst relatively basic, can also rank in the search engines for your keyword in their own right.
35 x Local Directory Submissions
We’ll submit details of your website to 35 local directory websites – these websites are really useful for telling search engines that your site is targeting a specific geographic location. These listings also allow for submission of up to three images and a video plus a host of useful info on your business.
- MONTH THREE
At this point we’ll examine your analytical and ranking data to see how the first 2 months of work have helped your website. With this data, we can refine your final month of link-building to ensure we’re seeing progress. We’ll then continue with your link building.
100 x Social Bookmark Links
We’ll place links to your website on 100 social bookmarking websites like Delicious, Stumbledupon, Folkd, Plurk and Evernote. The search engines tend to like these links as they are generally added by users of these sites so they can be very effective.
45 x High Page Rank Links
Page Rank (named after Google co-founder Larry Page) is Google’s metric for how it appraises the value of a website page, 0 being the lowest and 10 being the likes of Facebook, Wikipedia and Google of course. We’ll add 45 links to your website from website pages that have a Page Rank between 3 and 6 which will give your site a final push towards the top of the search engines.
What You Should Expect From Our Small Business SEO Campaign
Obviously every campaign we undertake for small businesses SEO is unique as every town/city and every industry are different. There will be a significant difference for a company looking to target a hugely competitive sector such as double glazing in a large city like London from a lower-value service targeting a small town. This obviously means the results of a 3-month campaign will differ greatly.
The screen-shot image below shows the increase in traffic for a website over the first 2-months of an SEO campaign. The website was initially attracting only 7 visitors a day and by the end of our the first 2-months, the average amount of daily visitors has gone up to 38 – an increase of over 550% and more than 1,100 potential new customers visiting the website every month. Even if the business converts only 3% of that extra traffic, that’s an extra 33 new customers every month – what would those extra customers be worth to your small business?
Before we take a penny from you, we’ll provide you with a realistic idea of what you should expect from this type of budget campaign. However, this small business SEO campaign is highly effective for most of our Clients and does result in more website visitors and more customers.
Examples of our small business SEO results
Listed below are some keywords that we have successfully helped to gain top position on Google.co.uk. If you would like any further evidence of how effective our services are, please take a few moments to look at our Client reviews.
|KEYWORD||GOOGLE RANK||COMPETING PAGES|
|Paving Company in Hampshire||2||2,430,000|
|House Clearance in Surrey||1||344,000|
|London Debt Collectors||2||699,000|
|Property Consultants in Aldershot||1||336,000|
|Barbados Luxury Apartments||3||1,410,000|
|Debt Collectors in Ireland||3||429,000|
It’s very rare that we come across a website that wouldn’t benefit from small business SEO so don’t think for one minute that we can’t help you. All you need to do is simply complete the form on contact page and we’ll then make contact with you to get a little more information about what you are looking to achieve. Alternatively, if you have any questions, you can call us on 01252 416 222.
Your Questions Answered
To show or hide the answer to any question, simply click the +/- sign next to the question.
- Q: Why should I bother with SEO for my small business?
The bottom line is that if you don’t your competitors will.
In the UK at the moment, there are two types of small business – those who embrace marketing on the Internet and those who don’t. If you think your small business can survive in the long-term without taking steps to engage your market online then we’re sorry but your future is bleak.
Every single day, the Internet is becoming more and more an integral part of our everyday lives. We use it so socialise, to buy products or services, to keep us informed, to work, to play – your customers are almost certainly using the Internet to enrich their lives so you can either make it easy for them to find you online or you can sit back and let them find your competitors instead. That’s why you need to bother with SEO.
- Q: Will your small business SEO package give me a good return on my investment
It would be very easy for us to make some ridiculous claims at this point but the simple truth is that we can only look at each Client’s individual circumstances and market to answer the question.
However, we aren’t in the market to waste your time or ours if we genuinely don’t believe we can make a difference to your small business. Before you make any financial commitment, we’ll take a look at your website and what you’re currently achieving and then tell you what we honestly believe we can do for you.
Our whole business ethos is based on helping small businesses grow and for us to be successful, we need successful Clients. It’s a very basic business principle but if we help our Client’s make more money, they have more money to invest in their online marketing which they happily spend with us. To coin a phrase, ‘every-one’s a winner’ but ONLY if we deliver our Clients an excellent return on their marketing investment.
- Q: Our website is a bit out of date, can you help with that?
For your website to rank well in the search engines, it needs to offer useful, up-to-date content to somebody that might be searching for your product or service – this is absolutely crucial to your success online. If you can’t be bothered to make your website useful to your potential customers then why should the search engines like Google, Bing and Yahoo send searchers to your website?
We’ve helped many Clients who in some cases, haven’t updated their website in over a decade, to bring their website up-to-date and for them to easily add new content. Many SEO companies simply fail to address this issue that many small businesses have with their website and consequently, either the website rank improvement is never truly fulfilled or the website suffers from lousy conversion rates.
If your website isn’t fit for purpose, we’ll tell you and and give you some options on how it can be fixed.
- Q: Online marketing is all a bit overwhelming. Will you help me?
Our specialty is helping small business owners understand and get the most from online marketing. We work with all sorts of Clients whose PC literacy ranges from virtually nothing to those who are fairly tech-savvy.
Our view is that most Clients are focused on their business and really just want to get more customers – plain and simple. Many aren’t in the slightest bit interested in the ‘nuts & bolts’ of how achieve that as long as our methods get their phones ringing.
Regardless of your own personal IT skills, we’ll speak your language and deliver results that are measurable.