Have you been looking for an effective Web Designer in Bracknell?
At Avara Small Business Website Design & Marketing, we can help boost your small business online with our range of affordable website marketing solutions.
Our aim is to help your business grow online with professionally produced websites that generate more customers for your business. It doesn't matter what products or services your business offers, we can help improve your turnover with our tried-and-tested online strategies
Website Design - Click here if you are looking for a new website or to improve your existing one Website Optimisation - Click here if you would like to achieve a better search engine ranking for your website
Our websites are designed to increase enquiries, improve efficency and ultimately boost your income whether you're just starting out or your business is already established. All our websites include the following features as standard:
- Unique, bespoke design. We never use templates
- Domain name such as www.yourbusiness.co.uk/.com/.net, etc
- Web hosting and minor site updates for the first year
- Email set-up and online mail hosting
- Website analytics set-up and reporting
- Choice of images from our huge library
- Branding and logo design
- Search engine submission when the site is complete
- Ongoing support and advice
Your small business could be missing out on valuable enquiries by not having an Avara website so why not call us on 0845 307 6177 or email us to discover how we can help? It could be the best business decision you make this year.
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Our Spring offer - free SEO package. To celebrate the fact that we've had some sunshine this week, we are delighted to launch our free SEO package offer. If you order a new website during March, you'll receive this fantastic package which includes keyword analysis, on-page optimisation for your keyword and then we'll submit your new website to 150 social network websites such as Twitter, Digg, Facebook, etc which will give you instant backlinks and improved traffic right from the start. This package will give your new website a huge boost up the search engine rankings and would normally cost £200. To take advantage of this amazing offer, simply complete our quick quote form and we'll come back to you within 24 hours with an equally amazing quote for your new website.
A website versus print advertising. Let's imagine you want a new website but have to apply the same advertising rules as in phone books or your local newspaper. Firstly, your new website must contain the details of all of your local competitors. Secondly, you can only have 30 words on your home page to tell your potential customers about your products or services. Thirdly, you can only include one image on your home page and it can't be bigger than an inch. And lastly, your website will be restricted so only customers within 10 miles can visit it. Would you willingly hand over your hard-earned marketing budget for such a website?
Did Einstein run a small business? I read a quote the other day from Albert Einstein which I thought was quite profound and still very relevant today. Here are five of Einstein's more famous quotes and I hope you can take some inspiration from them:
'Anyone who has never made a mistake has never tried anything new.'
'Everything should be made as simple as possible, but not simpler.'
'We can't solve problems by using the same kind of thinking we used when we created them.'
'Imagination is more important than knowledge.'
'The hardest thing in the world to understand is the income tax.'
Amen Albert. Amen.
Advertising on a budget. If you use a car or van in your business and have a website then here's a great way to ensure your company gets tons of free exposure every day. Take your vehicle to a local Sign Writer and ask them to put a small sign in the back of your vehicle,
along the lines of 'Free advice on (your service/product) - Visit www.yoursite.co.uk'. This should cost no more than £20-£30. Now image how many people will sit behind you in their car every time you're out and about. Going to Tesco's? Free advertising. Picking the kids up from school? Free advertising.
One thing to consider though is this only works if you use a website address that's easy to remember. People generally don't try to write and drive at the same time so it's very unlikely they'd write down a phone number or even attempt to memorise it but a simple domain name like www.AnytownPlumbing.co.uk
is easy to remember. At some point, somebody driving behind you will either by interested in your products or service or know somebody who is. Remember your road manners if you do try this.
Technology - time to look forward? Today, virtually all small business owners have a mobile phone. In fact, it quite likely that many couldn't survive without the ability to communicate effectively with their customers throughout the day.
However, back in the early 1990's how many business owners decided they didn't need to own a mobile phone? If they'd managed to do business for years without one, why did they suddenly need one? I dare say many thought it was nothing more than a 'passing fad'.
Looking back it's quite likely that those business owners who resisted embracing the new mobile technology either gave in and bought a mobile phone or like the dinosaurs, failed to adapt to their evolving environment and became extinct. It's no exaggeration to say that
the Internet revolution is even more significant than the telecommunications one. If your customers can't find you online they WILL find your competitors and you've lost business. In a few years time, most small business owners will come to regard their website as an
even more important business tool than their mobile phone. Will you be one of them?
Is your current website helping or hindering your business? If your website was designed more than three years ago and not been updated since, it may not be the lead-generation tool you hoped it would be. Website design techniques have moved on dramatically over the last few years and a website that was 'cutting-edge' just a few years ago may now look dated (ask your friends/colleagues to give their honest opinion on the design). If you're not getting enough visitors, it could be down to the fact that your website doesn't rank well in the search engines and this could also be down to outdated search engine optimisation. For a FREE, impartial appraisal of your existing website, why not contact us and we'll make recommendations to bring your website up-to-date.
Don't need a website? Think again. Many small businesses believe that they wouldn't benefit from having a website. There is a reluctance to move away from the traditional advertising methods such as the local paper or phone directories. Unfortunately, consumers have changed their habits and we no longer tend to pick up a newspaper or phone book to find a local business. Consumers want more information and they want it instantly. Why not conduct a straw poll amongst your friends and family, asking them if they tend to use paper media or the Internet to find products or services? If more than three-quarters of them prefer the Internet, you have your answer.
CPE - what's it all about? CPE (cost per enquiry) is a marketing term which simply indicates how much you are paying for your customer enquiries. Many small businesses fail to analyse their CPE and consequently, waste their marketing budget on ineffective advertising. As an example, a Removals company were spending £200 each month advertising in their local newspaper. They would receive on average 26 enquiries from the newspaper each month meaning they paid £7.69 for every enquiry (£200 divided by 26 enquiries). When they commissioned a website, they received an average of 42 enquiries every month yet the website only cost them £600 (or £50 per month for comparison purposes). The CPE for their website was only £1.19 as opposed to £7.69 for their newspaper enquiries. By properly analysing their CPE, the company cut their newspaper advertising completely, saving around £1,200 per year yet still received more enquiries. This is why knowing CPE is so important for small businesses.
Choosing a domain name.
Tell fifty people you are about to choose a new domain name for your business and you will
inevitably receive fifty differing opinions on the matter. Unlike choosing your business
name, there are other factors which also need to be considered which you may come to regret
later if you overlook them. Read more...
