Our Website Clinic is a free service in which we perform a health check on your website to see that it’s performing as well as it could. The reason that we introduced the Website Clinic service is that many site owners simply aren’t aware of what makes a website really work or the real potential for grabbing new customers. Consequently, the Internet is awash with websites that simply don’t help the business at all and that’s what we want to overcome.
Is my website that important?
In a word ‘YES’.
Whatever product or service you offer, you can almost guarantee that there are a ton of new customers out there looking for it who probably don’t even know your company exists.
Many of our Clients who were once totally reliant on traditional marketing methods like the Yellow Pages and local paper now secure over 90% of their new customers via their website. However, that level of success doesn’t happen by accident – it is achieved by creating a website that fulfills a series of ‘checks’:
Relevance – Do you know what your customers are searching for in Google, Bing, etc? Our first check looks at how the search engines perceive your website and if they think it’s relevant to your market.
Analysis – Do you know where your existing website visitors are coming from or how to exploit existing traffic? You can’t manage what you can’t measure so we’ll identify the data you need to be looking at.
Ranking – The only place to be is on the first page of Google but do you know just where your website is ranking for your industry related terms? Many site owners are shocked by the results of our research.
Commerciality – It seems obvious but so many site owners seem to forget that their website is supposed to be helping the business gain new customers. Is your site promoting browsing rather than buying?
Usability – Have you ever looked at your website though the eyes of your customers? Is all the info they need clearly laid out and is your website useful to them? If ‘Content is King’, is your website a Pauper?