If you’re looking to buy a Yellow Spotted New Car then you’re probably wondering why we’ve got this article on our website, which is after all, about Internet Marketing.
Well, whilst the subject of this article might be about Yellow Spotted New Cars, the real reason why it’s on our blog is to demonstrate how relevant content marketing can help your business ot find new customers.
If we think about the new car market, it’s huge – there scores of car manufacturers in the UK all with multi-million pound marketing budgets. And that’s before you consider the dozens of high authority car buying websites like AutoTrader, AutoExpress, Car Buyer, etc. So if you happen to have a business that sells new cars and you want to get your website on the first page of Google for a term like ‘Buy New Car’, we suspect you’ll be in for a very long, expensive ride.
So Why Buy a Yellow Spotted New Car?
It’s highly likely that there are thousands of people searching every month for new cars online so as a consequence, there will be a lot of websites competing to be at the top of the search results. With so much competition, do you think your website will be able to beat them? Probably not.
However, let’s imagine that there is an active, yet small market for ‘Yellow Spotted New Cars’. As it’s quite a niche market, the bigger car manufacturers aren’t interested in delivering relevant content on their websites so here lies the opportunity.
Imagine you could add some really great content to your website about Yellow Spotted New Cars, for example:
- Reviews of Yellow Spotted New Cars
- Pictures of Yellow Spotted New Cars
- Videos of Yellow Spotted New Cars
- Technical Information about Yellow Spotted New Cars
- Answering frequently asked questions about Yellow Spotted New Cars
It would be a whole lot easier to get your website to the top of the search engines if you have a lot of great content about the subject that your competitors aren’t providing.
But You Don’t Sell Yellow Spotted Cars?
Of course not – that’s not really the point. The purpose of this article is to demonstrate that if you want to increase the amount of visitors to your website, you need to find niches within your sector that you can create great content about (like this article), thus becoming an authority in the eyes of the search engines.
After all, isn’t it better to have a large slice of a small market that’s easy (and therefore cheap) to reach rather than a tiny slice of a large market that is ridiculously expensive to target?
Want to Know How to Sell Yellow Spotted Cars, or Anything Else Online?
We admit this is probably on of the most obscure articles we’ve added to our blog but if you found it by searching the term ‘Buy a Yellow Spotted New Car’, hopefully you can see in practice how this strategy works. Amongst the scores of car buying websites out there, our obscure article sits in the #1 position in Google.co.uk.
Obviously there is no market for Yellow Spotted New Cars (yet) but within your business, we guarantee there will be niches and sub-sectors that are ripe for exploiting – all you need is our expert advice to tap into the hoards of new customers ready, willing and able to buy from you.
For more information about content marketing, give us a call on 01252 416 222 or drop us a line via our contact page.