Going back a few years, a typical business website would consist of half-a-dozen pages of content that did nothing other than promote the business. These websites were of little value to the user (the prospective customer) so throughout 2013, Google has introduced a new system for the way it ranks websites when a user conducts a search.
Called ‘Panda’, this update to Google’s search algorithm focuses on delivering better results for the user. So those websites that have weak or sparse text content will be adversely affected by this update.
If you’re not convinced, ask yourself this – how many times have you conducted a search in Google and the top results are from Wikipedia or Amazon? The reason why these sites are trusted by Google is they both deliver excellent content to the user.
What Does This Mean For Your Website?
The bottom line is that if you don’t focus your website content on your users, it will steadily fall further down the search results which means fewer visitors and less customer enquiries. If you’re unsure whether your website is likely to be affected, ask yourself the following questions:
- Have you added new content to your website within the last 3 months?
- Have you updated your website content within the last 3 months?
- Have you conducted an audit of your website content to ensure it’s of value to your users?
If you answered ‘no’ to any of the above questions then it’s time to take action. If you don’t then there is every chance that your competitors will.
Video: Google’s Matt Cutts Confirms Their Advice on Website Content
This is NOT a Problem – It’s an Opportunity
Now you know that you need to be taking your website content seriously, you should also be aware of the opportunities that good content can provide for your business.
If Google is saying that it will reward websites that have good content with more exposure, it makes perfect sense to add loads of great content to your website. Think of it like fishing – the more rods you have in the water, the more fish you’ll catch. So the more pages of content your website has, the more visitors you’ll attract and the more customer enquiries you’ll receive.