It’s astonishing really that even in 2013, there are still a significant number of small businesses and Sole Traders who don’t have a website. In this article, we’ll give our top five reasons why your small business must have a website.
1. Help New Customers To Find You
Without a doubt, the most important reason for any small business to have a website is to attract new customers. Let’s face it, as Consumers whenever we need a product or service, we no longer pick-up the Yellow Pages or local paper – our first port of call is the Internet and a search engine like Google, Yahoo or Bing.
If your small business doesn’t have an effective website that appears highly in those search engine results then you are completely invisible to all those people who are searching for products or services like yours – you’re basically losing new customers every single day.
2. Trust & Reputation
A website is like any other form of marketing media – if it looks professional and is well-designed then it gives Consumers more confidence in your products or services. It’s also widely accepted that if your marketing is slick, you will attract better customers willing to pay a premium price for your product or service.
Conversely, Consumers are wary of small businesses who don’t have any Internet presence because it suggests that the business doesn’t care enough about their customers to provide assistance online.
3. Pre-Selling To Your Customers
How many times have you spoken to a potential new customer on the telephone and answered the same questions or addressed the same concerns over and over again?
Rather than having to ‘sell’ your small business to every new customer, wouldn’t it be so much more efficient if all of your customers common questions and concerns could be addressed via information on your website? It’s better for the customer and over the course of a year, will save you countless hours of your valuable time.
4. Let Your Customers Do Your Marketing For You
We all love to share stuff on the Internet, from email to images, if somebody visiting a website page thinks it might be of use to somebody they know, they’ll probably share it via email or social media websites like Facebook and Twitter.
Can you imagine a situation where a customer finds your advert in their local paper, cuts it out and posts it to a friend or relative? Not very likely is it? However, sharing useful website pages online is done with just a few click of a mouse so if your website content is relevant and useful, you can actually get your customers to do your marketing for you.
5. Manage Your Time & Business
A website can be so much more than just a collection of information pages. You can have tools that help your customers gain instant quote, make bookings, find your business plus a host of other tools that will help them and free-up your time.
More sophisticated tools can even help you to manage your entire business with integrated diaries, stock control, email management, customers management, etc, etc, etc. A website can do so much more than simply provide content and could save your small business a small fortune on administration alone.
So What’s Stopping You?
Actually, there are probably at least a dozen more good reasons why any small business that wants to develop should have a website. The cost should not really be a consideration because an effective website will pay for itself many times over. If you can think of any good reasons why your business shouldn’t have a website then we’d love to here them (nobody has come up with a valid reason yet).