Vouchers and discount codes are hugely popular with consumers and dozens of dedicated voucher websites have been developed to service this demand including the likes of Groupon and Wowcher.
This high demand for vouchers does offer a great opportunity for businesses to generate their own vouchers and discount codes to add their website.
A few ideas for the types of vouchers that can be generated are:
- A simple percentage discount
- A price-related discount (i.e. 10% off if you spend £100)
- A discount for a specific social group (students, pensioners, etc.)
- Buy one, get one free or buy one, get one half price
- Free service upgrades (i.e. buy Silver service and get free upgrade to Gold)
- Location based discount (i.e. discount just for customers in a specific town/city)
To really get the most from this method, we’d suggest that each voucher is added to your website as a single page so it can be optimised accordingly. This is particularly important if you are targeting a specific location with your vouchers.
To use an example, if we ran a Bioler servicing company, we might add a page to our website,
‘Boiler Servicing in Guildford – Discount Voucher’
We’d then add around 300-400 words of unique content to explain how the voucher works, eligibility and most importantly, what the benefits of the voucher are for the visitor.
Once the page has been created, there is a good chance that whenever somebody searches in Google for ‘boiler servicing voucher Guildford’, our page of content will be on its first page of the search results.