Getting visitors to your website, particularly when it’s new is a real challenge so it’s worth investing a little time to improve your website exposure by adding it to the most popular online UK business directories.
There are two primary benefits to doing this:
- Your prospective customers might be using these directories
- It will help to improve the rank of your website
However, not all directories are created equal so it’s very much a case of quality over quantity. With that in mind, here are the main business directories you can add your website to for free.
Google Places For Business
Without doubt, this is THE main directory you should add your website to. The main benefit is that for local businesses, Google uses listings from it’s local directory to populate the results when a user makes a local search query such as ‘Plumbers in Guildford’.
Hibu Directory (formerly Yell)
Rather bizarrely, Yell have decided to change their well-recognised name to Hibu (pronounced ‘High Boo’). Despite the questionable re-brand, it’s still a great place to add your business for free as it’s data is also used to populate other directories.
A totally free directory that features widely in Google’s search results and also have an active review section for businesses. The free listing is adequate for most businesses however, FreeIndex also offer a premium listing option for a small monthly fee.
Thomson Local Directory
Whilst the ever-shrinking Thomson Local directory is still annually delivered to every household, their online directory is now where most consumers are searching for local businesses. You can add a free listing plus they offer a number of different paid advertising options.
Scoot is part of a group of directories which also includes Touch Local and Ask Jeeves so it’s definitely worth adding a free listing. A word of warning though, you will be called by their sales staff who’ll try and ‘up-sell’ you to a paid listing but there’s no obligation to have a paid listing.
Trade & Industry Directories
Beyond the general directories listed above, you might also gain some benefit by adding your business details to directories relative to your industry. The simplest way to find suitable directories is to go to Google and search your instrusty name followed by the word ‘directory’ for example, ‘Photographer directory’ or ‘Accountant directory’.
You’ll generally find that most directories offer a free listing which should be more than adequate. Don’t be tempted to pay for a premium listing on any directory unless they are able to supply tangible data for the amount or people using their website who might require your services.