But with so many different ways to drive visitors to your website, how do you know which marketing methods will work and which ones will be a total waste of your marketing budget? Thankfully, we can help you find effective and affordable ways to send more visitors to your website and increase your sales.
To learn more about our visitor generation services, simply click on the tabs above.
However, competition amongst website owners is fierce for those coveted top positions so having hiring an effective SEO company is absolutely crucial – and we hope you’ve now found your ideal SEO partner.
What is SEO And How Can it Help Your Business?
SEO is the initial and ongoing process of refining your website so it achieves a higher ranking in the search engines like Google and Bing when your prospective customers conduct a search, thus increasing the volume of visitors to your website with the net result being more sales for your.
By using effective, tried-and-tested SEO techniques, we aim to fine-tune your website to achieve the best possible search engine ranking for a multitude of keywords (search phrases), helping you overtake your competitors and dominate the search results in Google.
All SEO campaigns have three key elements:
Keyword analysis – Arguably the most important element of any SEO campaign. We will identify keywords that are actually being searched for by your potential customers, and we can even determine which keywords your competitors are gaining traffic from. All of the keywords we select must have a reasonable level of traffic and an acceptable level of competition. And of course, keyword diversity is also crucial.
On-page pptimisation – We conduct a thorough SEO appraisal of the pages that make up your website. There are literally scores of factors on any web page that determine how search engines interpret the page and decide how relevant it is to the searchers query. We will check and improve all of these factors.
Off-page pptimisation – You may have already heard that search engines tend to rank pages by the volume and quality of links to a specific page. Each time somebody links to your website, search engines consider it a ‘vote’ for your website. The more (relevant, quality) ‘votes’ your site has, the greater credibility it has with the search engines and therefore, the higher it is likely to rank in the search results.
Why Trust Avara With Your SEO?
We’re ethical – we take a very holistic approach to SEO and our techniques are constantly being updated to ensure we don’t get your website into trouble with the search engines.
We get results – we’re not interested in dazzling you with data. We appreciate you’re only interested in one thing and that’s securing more customers for your business.
We deliver value – we won’t ask you to sign any lengthy contracts or drip-feed our projects to make them last longer than necessary. We believe in giving a real return on your investment.
We’re user-friendly – we’re based in the UK and you can pick up the phone and talk to somebody who actually wants to help you. Our aim is to form a long-term relationship with you.
As a certified Google Partner, we manage hundreds of campaigns for our clients who trust us with thousands of pounds of their marketing budget every single day. Read on to learn more about how we can help your business to develop effective Google Adwords Campaigns.
How Does Google Adwords Work?
Adwords is a highly-complex system that allows you to place adverts for your business on Google’s search results page whenever somebody conducts a search that includes terms (or keywords) you have decided are relevant, such as ‘Plumbers in Guildford’. If the person that made the search subsequently clicks on your advert, you pay a set fee for that click – this is known as pay-per-click (PPC) advertising.
The amount you pay for each click on your advert varies depending on a number of factors. For most businesses working in a sector that is competitive (which is most businesses), you can expect to pay from around 50p for each click, up to £20+ for high-value products (like double glazing or loft conversions) or in highly-competitive sectors (like personal loans). Basically, the more competition you have, the more you can expect to pay. However, if your advertising is managed properly, you should always see a decent return on your advertising costs.
Why Most Businesses Get Adwords Wrong
Adwords is a complex animal and it’s fairly easy to get things wrong when setting-up your campaigns, keywords and adverts. Beyond Adwords itself, you need to ensure that your website is properly set-up to receive these (expensive) new visitors.
We often hear tales of business owners blowing hundreds of pounds in Adwords with absolutely no enquiries generated – this is typically down to one or all of the following reasons…
Sending Adwords traffic to your home page – most website home pages are not set-up correctly to convert your visitors into new enquiries and you can’t expect visitors to spend any time searching your website for a solution. We overcome this problem by using landing pages which are optimised specifically for people who land on your website from an Adwords advert.
Not focussing on relevance – in a lot of cases, the business owner simply adds hundreds of keywords to their campaign with little thought to how relevant each keyword is to the page on their website the visitor will actually land. If somebody is specifically looking for ‘Red Striped Socks’, they don’t want to land on a general page about clothing.
Lack of call to action (CTA) – a CTA is a method of encouraging your website visitors to actually do something once they’ve looked at the page. It’s not simply enough to ask them to ‘contact us’; a strong, incentive-lead CTA needs to be in place to encourage enquiries.
Failure to measure – every customer enquiry or order you receive as a direct result of an Adwords campaign has a value. If you don’t set-up conversion goals which tell you exactly which campaigns, adverts and keywords are delivering the best results (or otherwise), you’re throwing your marketing budget down the drain.
Let’s Remove The Pain and Help With The Gain
If you are currently running, or thinking about running and Adwords campaign for your business, it’s definitely worth having a chat with us. We offer a range of Adwords set-up and management services for all sorts of businesses and our existing clients are currently enjoying conversion rates around 600% better than the average Adwords conversion rate.
We offer a range of highly-effective Facebook marketing solutions to help you to drive more potential customers to your website and boost your sales.
Our Range of Facebook Marketing Services
We’ve spent over 3 years trialling and testing the most effective ways to use Facebook as a marketing tool to ensure that the services we offer are the best use of your marketing budget. Here are our range of services…
Facebook Page Set-up
Every Facebook marketing strategy needs a Facebook page set-up for your business. If you want a Facebook page that really promotes your business in a positive light then you need to get the foundations right and our set-up service covers all these crucial elements…
- We’ll conduct the initial set-up and categorisation of your business listing on Facebook
- We’ll create a professionally designed header image (cover) and your profile icon
- We’ll add all your business info including contact details and opening hours
- We’ll provide you with a our comprehensive user guide to help you make the most of your new page
Facebook Post Creation
One of the biggest mistakes that most businesses make when using Facebook is to constantly post bland and blatant adverts. Most consumers will only engage with content on Facebook if it’s relevant to them and our Post Creation service ensures that your business is delivering a relevant, engaging message. Here’s what our Post Creation service includes…
- We’ll help you identify who your ideal prospect is and what message you want to deliver
- We’ll create a professionally designed, eye-catching post image to grab the attention of your prospects
- We’ll help you create an effective ‘Call to Action’ (CTA) to ensure your prospect take action
- We’ll help you to create an effective sales funnel so that your prospects are more likely to buy from you
Facebook Paid Advertising Management
Like any form of advertising, Facebook adverts can be a huge success or a dismal failure. The key Here’s what our Post Creation service includes…
- We’ll help you identify who your ideal prospect is and what message you want to deliver
- We’ll create a professionally designed, eye-catching advert image to grab the attention of your prospects
- We’ll help you create an effective ‘Call to Action’ (CTA) to ensure your prospect take action
- We’ll help you to create an effective sales funnel so that your prospects are more likely to buy from you
- We’ll set-up your campaign within Facebook including targeting the ideal audience
- We’ll manage your campaign for 30 days to ensure it’s delivering the optimum results
With our content marketing service, we’ll help you to conceive, create and distribute engaging content your target audience will love and share.
What is Content Marketing?
Broadly speaking, content marketing is simply the process of adding content to your website (typically through a blog) that is of value to your customers, and then distributing that content in places where your customers gather online. Traditionally, most business websites contain page after page of content that does nothing but promote the business – there is virtually no focus on the customer or providing interesting or useful content that they want.
Put yourself in the shoes of your customer. If you come across a page of bland, self-promoting content on a website, are you likely to find any value in that content, let alone share it with others?
However, if your customer finds content on your website that is helpful or interesting then they are far more likely to engage with you. You need to give a little to win the trust of your website visitors so they become customers.
How Can Content Marketing Help Your Business?
Search engines like Google are built upon delivering the best content they can find for any particular search so by creating content-rich pages, search engines are more likely to reward your website with free traffic.
If you think about Wikipedia and how many time you see it near the top of Google’s search results for literally millions of different search terms, this is a case in point. Wikipedia don’t spend any money on SEO; they simply have in-depth content on a myriad of subjects that Google knows is likely to be of value to it’s users. The net result is that Google rewards Wikipedia for this great content by ranking it’s pages highly.
When applying content marketing to your business, it’s really a ‘win-win’ strategy because not only are your customers more likely to do business with you because you provided them something of value to them, but they are also far more likely to share that interesting or useful content. This means that your customers will actually do your marketing for you by sharing your great content on social media websites like Facebook and Twitter.
The spin-off from this is that your website and brand will, over time, become a real authority in your industry sector. If you sell ‘Widgets’ and have a lot of interesting, informative content about Widgets on your website then the search engines will be far more likely to send visitors your way when somebody conducts a Widget-related search.
And the icing on the cake is that you can’t buy authority in the search engines so you’re actually creating a valuable asset for your business – content marketing, unlike paid advertising or even traditional SEO, is an investment that will add real value to your business.
