When the time comes to commission a new logo for your business, it's often fraught with problems which arise from the client not quite understanding what their logo is actually supposed to represent. All too often, emphasis is placed on the personal tastes and preferences of the client rather than considering how their prospective customers will … [Read more...] about The Golden Rules of Logo Design
So you've decided that you want a new website to help your business attract more customers. You've chosen which web design company you're going to work with and the project gets underway... this is where the trouble can begin. As most people have never worked with a website designer before, they are unclear how to get the best from the … [Read more...] about Top 5 Tips When Working With a Website Designer
During most website design projects, we typically have long and detailed discussions with our clients about their new home page and what information they want to add to it. These discussions usually center around the fact that the client wants to add a hosts of different content to their home page to give the impression their website is … [Read more...] about What Really is The Point of Your Website Home Page?
Well, you've done the hard bit and you are now the proud owner of a shiny new website. But regardless of how great your new website looks, a website with no visitors is a bit like owning a Ferrari with no petrol in the tank - it's just pointless 'eye candy'. There are lots of companies (including ourselves) who can help you to develop a steady … [Read more...] about How to Get Free Exposure For Your New Website
One of the most commonly asked questions we receive is about the difference between the websites we design and those from most other Web Design Companies. In short, we design effective websites whereas nearly all other Web Designers will simply produce something that looks good (and some don't even accomplish that). So what exactly is an … [Read more...] about How An Effective Website Could Easily Increase Your Sales by 4900%
If you run a business of any size then you'll be acutely aware how much of your heard-earned income needs to be reinvested in marketing and advertising. So it stands to reason that you'll want to ensure you're squeezing every last penny of value from your budget right? Unfortunately, the vast majority of businesses are still failing to understand … [Read more...] about Marketing Essentials: Targeting Proactive & Reactive Customers
How do you take a small house clearance company with a turnover of £70,000 and in 4 years, turn it into a business that generates income in excess of £500,000? Well, that's precisely what we've helped Avery Associates (formerly City Clearances) achieve with our SEO and online marketing services. The Background We first heard from Jeff Avery, the … [Read more...] about SEO For a House Clearance Company: The £500k Case Study
Probably the question we're asked the most is... how much does a website cost? We appreciate that if you're in the market for an effective website and you've never commissioned one before, the choice of options might appear bewildering. So, the purpose of this article is to give you some useful insight into the way websites design is priced and … [Read more...] about How Much Does a Website Cost?
There are an awful lot of marketing strategies which don't necessarily translate well from large corporations to smaller businesses. However, one marketing practice we wholeheartedly believe in is the positioning statement. It’s so simple yet it can deliver incredible clarity to any business. So, before you dismiss the positioning statement as … [Read more...] about Why Your Business Needs a Positioning Statement
We've worked with hundreds of small business owners and whenever branding is mentioned, the immediate reaction we receive is “That’s just for corporates isn't it?” We suspect this is down to a fundamental misunderstanding of what branding actually is and what benefits effective branding can deliver to a small business. Branding is not just for … [Read more...] about Why a Small Business Needs Effective Branding
Whether you're buying for yourself or as a gift, the following books are our 'must read' books for anyone who runs, or is thinking of starting a small business. The shear amount of incredible information in these books has a value that is almost unmeasurable in comparison to the cost - we've read them all and they've been an incredible help to our … [Read more...] about 7 Must-Read Books For Small Business Owners
We all know that design is subjective - what one person likes, another will hate. However, when it comes to website design there are some basic rules that every business owner should adhere to when they decide how they want their website designed. These rules are not subjective; they are based on sound usability practices and commercial research so … [Read more...] about 5 Things Your Customers Hate About Your Website