We've now reached the point in the UK where more people browse the web on mobile devices like smartphones and tablets than with desktop and laptop computers. This shift to mobile is only likely to increase going forward so Google has decided that if your website isn't 'mobile friendly', you're going to be in for a hard time. So if you don't have a … [Read more...] about It’s Time to Start Worrying if Your Website Isn’t Mobile Friendly
One of the most common design mistakes we come across is where a website has the bulk of its page content in white text with a dark-coloured background. Here at Avara, we are passionate about website usability because let's face it, the more accessible your website content is, the more people will read it, share it, and act upon it. So it's … [Read more...] about White Text, Dark Background: Lose Half Your Website Visitors
Customer reviews are crucial to any business - one might argue that the reason so many of us flock to Amazon whenever we're looking to purchase something is because of the reviews. Whilst we can't all run a multi-billion pound global super-business, there's no reason every size of business can't harness the power of reviews. We've been working … [Read more...] about Avery Associates Reviews – What Clients Say
If you run a small business then it's likely that you're working with a really small marketing budget. So it make sense to take advantage of every bit of free advertising you can and one of the most popular ways to advertise for free is on Facebook. But do free adverts on Facebook actually work? Well, the data tells us that if it's done properly, … [Read more...] about The Small Business Guide to Posting Free Adverts on Facebook
Here’s a situation that might ring a couple of bells: you have a website that hasn’t been updated since 2005, half the links are broken and many of the images have been reduced to ugly red crosses on the page where high res photos used to be. There’s no Facebook link because back then social media was only for techies and students. You face up to … [Read more...] about Why Website Designers Always Ask About Your Budget?
If you're looking to buy a Yellow Spotted New Car then you're probably wondering why we've got this article on our website, which is after all, about Internet Marketing. Well, whilst the subject of this article might be about Yellow Spotted New Cars, the real reason why it's on our blog is to demonstrate how relevant content marketing can help … [Read more...] about Buy a Yellow Spotted New Car
Unless your business is in a market with little competition, marketing your business online is fiercely competitive so you need to grasp every opportunity you can to grab a larger share of your market. When a prospective customer lands on your website, you have just a few seconds to grab their attention. That person is looking for a solution to … [Read more...] about Why Your UK Business Should Use Explainer Videos
“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” - Sergio Zyman “The aim of marketing is to make selling superfluous.” - Peter Drucker “Content is King!” - Bill Gates “The aim of marketing is to get customers to know, like and trust you.” - Unknown “The aim of … [Read more...] about Our Favourite Marketing Quotes
Ever heard the saying 'less is more'? Well, in the world of website design that old saying is now becoming the focus for creating effective websites. After decades of designing ever-more complex websites that look incredible but are a complete pain to use, the website design industry has now started listening to the most important person in the … [Read more...] about Why an Effective Website Doesn’t Need Complex Design
If you’re reading this article then it’s highly likely that you are looking to hire an SEO company. And for the vast majority of you, it will be the first time you've entered the murky world of SEO so the purpose of this article is to give you an unbiased insight into the many pitfalls that exist and how to avoid them. SEO has changed … [Read more...] about The Essential Guide to Hiring The Right SEO Company
Going back a few years, a typical business website would consist of half-a-dozen pages of content that did nothing other than promote the business. These websites were of little value to the user (the prospective customer) so throughout 2013, Google has introduced a new system for the way it ranks websites when a user conducts a search. Called … [Read more...] about Is The Content of Your Website Important? Google Says ‘Yes’
A view that is still surprisingly common is that a small business by nature doesn't need the exposure created from a website. Small business owners have many reasons that they feel a website isn't an appropriate advertising medium for their business, the most common reasons being: Most of their customers are local and will therefore already know … [Read more...] about Does Your Small Business Really Need a Website?