For many business owners, the Web is still a mystery from a marketing perspective. Everyone knows that marketing your business on the Web is important, but there are just so many pitfalls to avoid. So how do you get the best advice for marketing your business on the Web? You almost certainly need the services of a Web Consultant – …
If you’re looking to buy a Yellow Spotted New Car then you’re probably wondering why we’ve got this article on our website, which is after all, about Internet Marketing. Well, whilst the subject of this article might be about Yellow Spotted New Cars, the real reason why it’s on our blog is to demonstrate how relevant content marketing can help …
Unless your business is in a market with little competition, marketing your business online is fiercely competitive so you need to grasp every opportunity you can to grab a larger share of your market. When a prospective customer lands on your website, you have just a few seconds to grab their attention. That person is looking for a solution to …
“The sole purpose of marketing is to sell more to more people, more often and at higher prices. There is no other reason to do it.” – Sergio Zyman “The aim of marketing is to make selling superfluous.” – Peter Drucker “Content is King!” – Bill Gates “The aim of marketing is to get customers to know, like and trust …
In this article, we’ll look at how we helped a Removals Company to secure over £5,600 of new business in their first month of working with us. In October 2013, we were approached by Green Giant Movers in London to help them re-design their website and improve the number of new customer enquiries. After analysing the market and Green Giants …
Ever heard the saying ‘Less is more’? Well, in the world of website design, that old saying is now becoming the focus for creating effective websites. After decades of designing ever-more complex websites that look incredible but are a complete pain to use, the Website Design industry has now started listening to the most important person in the design process …
If you’re reading this article then it’s highly likely that you are looking to hire an SEO company. And for the vast majority of you, it will be the first time you’ve entered the murky world of SEO so the purpose of this article is to give you an unbiased insight into the many pitfalls that exist and how to …
So you’ve decided that you want a new website to help your business attract more customers. You’ve chosen which web design company you’re going to work with and the project gets underway… This is where the trouble can begin. As most people have never worked with a Website Designer before, they are unclear how to get the best from the …
Going back a few years, a typical business website would consist of half-a-dozen pages of content that did nothing other than promote the business. These websites were of little value to the user (the prospective customer) so throughout 2013, Google has introduced a new system for the way it ranks websites when a user conducts a search. Called ‘Panda’, this …
A view that is still surprisingly common is that a small business by nature doesn’t need the exposure created from a website. Small business owners have many reasons that they feel a website isn’t an appropriate advertising medium for their business, the most common reasons being: Most of their customers are local and will therefore already know their business exists …
Getting visitors to your website, particularly when it’s new is a real challenge so it’s worth investing a little time to improve your website exposure by adding it to the most popular online UK business directories. There are two primary benefits to doing this: Your prospective customers might be using these directories It will help to improve the rank of …
We have just completed a new website design project for Sweeney Todds Barber Shop in Farnham Surrey. Established in 1993, Sweeney Todds is a traditional Barber Shop offering both contemporary and traditional hair cuts. They also offer a fantastic wet shave service for those chaps looking to indulge in a bit of pampering. You can see their new website by …
With the ever-decreasing stock of available domain names, especially those coveted .com domains, you might be tempted to use hyphens as an alternative. So for example, You might want the domain name SmithsWidgets.com But as it’s already been registered. you might go for Smiths-Widgets.com Seems like reasonable compromise? Well, there are a number of good reasons why you shouldn’t use …
When we mention SEO (search engine optimisation) to prospective Clients, we usually receive one of two responses: “I have absolutely no idea what SEO is” “I’ve heard of SEO but I’m not sure how it works.” If prospective Clients aren’t able to fully understand what SEO actually is then there is no surprise that they can’t appreciate the value of …
There are plenty of places online where you can buy images for your website or blog. The problem is that with many images starting at £1.00, if you’re adding a lot of new content this can become quite expensive over time. Because properly licenced ‘stock’ images are expensive, a lot of people simply search Google when they find something an …
Back in the dark days before the Internet, a business could provide shoddy products or services and get away with it. Nowadays, many consumers will search for online reviews about a product or service before they commit to purchase. This provides an excellent opportunity for you to provide content that is ranked by the search engines and of value to …
New aggregation is a rather grand name for the simple process of collating news from various online sources that is relative to your industry and adding it to your website. First and foremost, we must stress that this method is not simply a case of you copying content from other websites and adding it your website. That not only will …
A case study is a great way to demonstrate real-life examples of how your business helps your customers. Most businesses are so focussed on telling anyone who will listen just how great they are, they forget that the consumers are only interested in what the business will do for THEM. A case study is basically a 400-500 word article which …
Let’s cut to the chase here – if you put a video at the top of a page on your website, 94% of your visitors will watch the video rather than read the words on the page. Video is an extremely powerful medium and arguably the single best type of content you can add to your website for grabbing the …
If you look through websites that sell mobile phones, you’ll notice that the vast majority of them use the same stock images for the various phones they sell. These stock images are generally supplied by the manufacturer and whilst they do look very professional, there is absolutely no way to differentiate the products on offer from one mobile phone website …
An Infographic (IG) is an image that graphically represents a process or data in a way that people can easily digest the information it displays. For example, a Boiler servicing Company could write a five-page report explaining in great detail how they replace a new boiler. Whilst that’s certainly useful content, most website visitors are unlikely to invest the time …