Vouchers and discount codes are hugely popular with consumers and dozens of dedicated voucher websites have been developed to service this demand including the likes of Groupon and Wowcher. This high demand for vouchers does offer a great opportunity for businesses to generate their own vouchers and discount codes to add their website. A few ideas for the types of …
One of the most effective methods of adding content is to simply provide answers to typical questions that your customers are asking. Answers could be as basic as a single paragraph of text for simple answers right through to highly-detailed articles (such as the one you’re currently reading) if the question warrants it. So how do you establish what questions …
So you’ve come to the conclusion that your small business could benefit from having a website – that’s the easy part. However, choosing the best Website Designer for your small business is not easy with so many different companies offering all manner of website design products. Here lies the problem. Many small business owners have never had to commission a …
Okay, be honest – if you run a small business and have a website, when was the last time you updated it or added any new content? If you haven’t updated your website in the last 3 months then you’re not alone, but that certainly doesn’t mean that you’re in a good place. There are numerous good reasons why adding …
Working for yourself can be difficult – there’s no ‘boss’ to pat you on the back and tell you how good you are or to give you a boost if you’re feeling low. So here’s a few images which will hopefully give you a little motivation this morning.
Let’s get straight to the answer – single page websites are definitely not good for your small business. Many small business owners use companies such as Yell to create a single page website on the understanding that it will help their business. Whilst having at least a single page website is marginally better than having no website at all, it …
Ask any small business owner if they’d like more customers and in virtually every instance, the answer would be a resounding ‘Yes please’. However, is ‘more’ actually better? In this article, we’ll examine whether your business would be better-off improving the quality of your customers rather than just the quantity. Why Targeting the Ideal Customer is Important As a small …
There are so many decisions to make when starting a new business that the actual business name can often be given insufficient thought. This is a huge mistake that many start-ups make and come to regret further down the line. Of all the things that you can change about your business once it’s started, the name is one element that …
Ever wondered what happens behind the scenes when you do a search in Google or how they decide on which results to show you? Well, Google have now produced a short video which gives a little more insight into how their search system works. Presented by Matt Cutts, Head of Google’s Webspam Team, the video doesn’t exactly tell you how …
Waiting for a bus must rank as one of the most boring ways you can spend your time. However, Qualcomm, a leading manufacturer of chips used in mobile devices came up with a highly novel way to brighten the day for these lucky passengers. The video features a bus stop in London that has a number of different ad posters …
In this edition of our Fast Marketing Modules, we’re going to look at some effective methods of marketing that can be implemented by any removals company in the UK. The idea of our Fast Marketing Modules is to provide practical, actionable marketing advice; formulated by researching the removals industry and working with scores of removals companies. Each tip will hopefully …
For some reason, many business owners treat their website like a necessary evil. They spend as little money as possible commissioning one then just leave it sat there in cyberspace with little regard to what it really should be doing. The Internet is awash with poorly designed, badly constructed websites that have no hope of ever attracting new customers for …
The Office For National Statistics have recently released figures for Internet use in the UK. The key statistics regarding the survey were as follows: 43.07 million adults (85% of the UK population) used the Internet at least once during the fourth quarter (October – December) of 2012. For the fourth quarter of 2012, 7.42 million adults (15%) had never used …
There have been thousands of books written about running a small business. If you’re far too busy running your business to read them, we’d strongly recommend either printing-off or bookmarking the following list that we’ve compiled from some of the leading small business Experts in the UK; including a few of our own. Think of it as a check-list for …
If you are looking for a new website for your business, we would strongly advise you take advantage of a free 1 to 1 website design consultation in which we’ll show you the many pitfalls that most business owners fall into when commissioning a new website. These consultations are totally free of charge, without any obligation and only take around …
It’s astonishing really that even in 2013, there are still a significant number of small businesses and Sole Traders who don’t have a website. In this article, we’ll give our top five reasons why your small business must have a website. 1. Help New Customers To Find You Without a doubt, the most important reason for any small business to …
Many business owners assume that simply being on the first page of Google’s search results for a specific keyword is enough to help them gain more visitors to their website. However, the reality is that around 85% all of the traffic for any keyword search in Google (or any search engine for that matter) goes to the websites in the …
If you want your website to actually help attract new customers then it needs to rank highly in the search engines – this is pretty-much accepted by anyone wanting to do business online. However, the choice of which phrases or ‘keywords’ that business owners can often be misguided as they target keywords that won’t actually help them attract buyers. The …
Sitting watching the TV last week, I happened across an advert for a major hosting company who were peddling cheap websites for business from just £9.99 per month. Sounds like a great deal right? Let’s look at the detail a little more to see if it really is. Low Cost But Long-Term Liability Firstly, £9.99 is the entry-level option and …
If you’ve ever tried to search for something on Google.com in the hope it will generate results from the USA, you’ll have noticed that by default, Google reverts back to your country. This is very frustrating for those of us outside the USA who want to search Google specifically for American products, services or information. However, there is a neat …
When you decide on a domain name (www.your-business.co.uk), to use for your website, it’s not a decision you should take lightly. In fact, we’d go as far as to say that it could have significant long-term implications for your business. Firstly, let’s look at the two types of domain name you could choose – there are actually a few more …