Make website more engaging

Five Ways Small Businesses Can Make Their Website More Engaging

Let’s face it, many small business websites are pretty grim when it comes to providing engaging content. Whenever I search for a local service, I end up ploughing through website after website of dull advertising messages. Nobody seems to care that I have money to spend and simply want to give it to somebody who values my custom. It’s no …

Don't Copy Competitors With SEO

Don’t Follow The Crowd With Your SEO Efforts

We’ve recently been in communication with an owner of a small online business who has been desperately trying to improve their rankings for a particular keywords. Unfortunately, that keyword is highly competitive and the first page of Google is dominated by the major national retailers. After months of fruitless effort, the site owner came across our website and we thought …

Google tells you how to build the perfect website

The Perfect Website: Google Tells You How To Create One

Earlier this month Google introduced it’s Panda update. This update was a critical for website owners as it focused on rewarding websites with good-quality, unique and relevant content whilst sites that sit around unchanged month after month or are stuffed with spammy, duplicate content would start to fall down the rankings. For the first time, Google have actually published clear …

Estate Agents Marketing

Online Marketing For Estate Agents: Not Good Enough

Estate Agents – love them or loathe them they are an integral part of the house-buying process and it’s true to say that they’ve probably saved many a buyer or seller from a nervous breakdown. However, as many industries have embraced online marketing the real estate industry in the UK still seem slow to embrace new media. Rightmove.co.uk, a leading …

Farnham SEO company

Need an SEO Company in Farnham? Beware of Rogue Traders

If you own a business in Farnham, Surrey, you may have looked into hiring an SEO company to help boost your website rankings. The trouble is that there are an awful lot of rogue traders involved in the industry and it’s all too easy to find yourself on the end on an expensive scam. To offers some guidance, we’d suggest …

Bad SEO Companies: How To Avoid Them

Bad SEO Companies: How To Avoid Them

Because SEO is still a relatively young industry, there is still a fair amount of naivety amongst companies who don’t understand what they should be looking for when appointing an SEO company. Unfortunately SEO does attract more than it’s fair share of rogue traders who employ some dubious tactics to get website rankings increased. These tactics (know as ‘Black Hat’ …

How does SEO work?

How Does SEO Work?

You’ve no doubt heard of it but exactly how does SEO (search engine optimisation) work? SEO is the process of optimising your website so that it ranks higher in the search engine rankings for your chosen keyword(s). A bit confused? Let’s try and clear up the basics for you. Somebody goes to Google (we’ll use Google as it’s the biggest …

DMOZ

What Does DMOZ Stand For?

DMOZ is like probably the last bastion of human editing on the Internet. Now called The Open Directory Project (ODP), it was originally known as DMOZ, from ‘Directory.MOZilla.org’, the original domain name of the directory. Basically, DMOZ is a human-edited directory of websites from where the likes of Google, AOL, HotBot and hundreds of other search engines gather their data …

SEO Company In Aldershot: Are You Local?

SEO Company In Aldershot: Are You Local?

So you’re looking for an SEO Company in Aldershot eh? Statistically speaking, Aldershot is one of those micro-markets where small businesses appear less than enthusiastic about investing in online marketing. Despite the huge advantages of selling your products or services online, there are still way too many small businesses in the Aldershot area losing potential customers on a daily basis. …

Why small business needs an Internet Marketing Consultant

Does Your Small Business Need Internet Marketing Consultants?

So what are Internet Marketing Consultants (IMC)? Well, an IMC are basically marketing experts with very specific experience and knowledge of advertising on the Internet. An IMC differs from a traditional Marketing Company because they don’t deal with what are known as ‘offline’ advertising media such as magazines, newspapers, television and radio. The Internet is now such a powerful marketing …

Cheap Marketing Ideas For Small Business

7 Cheap Marketing Ideas for Small Business

Time are tough out there so what can you do attract more customers without busting your marketing budget (if you’re lucky enough to have one)? We can get you started with 7 sure-fire ways of getting more customers on the cheap. These tried-and-trusted methods can help promote your business with barely any investment.

Cost per enquiry

CPE – What’s it All About?

For a Marketing Consultant CPE (cost per enquiry) is a barometer of how effective a campaign is. CPE is a marketing term which simply indicates how much you are paying for your customer enquiries. Many small businesses fail to analyse their CPE and consequently, waste their marketing budget on ineffective advertising. As an example, a company were spending £200 each …