One of the most effective methods of adding content is to simply provide answers to typical questions that your customers are asking. Answers could be as basic as a single paragraph of text for simple answers right through to highly-detailed articles (such as the one you’re currently reading) if the question warrants it. So how do you establish … [Read more...] about The Ultimate Guide to Using Customer Questions for New Website Content
So you’ve come to the conclusion that your small business could benefit from having a website – that’s the easy part. However, choosing the best Website Designer for your small business is not easy with so many different companies offering all manner of website design products. Here lies the problem. Many small business owners have never had to … [Read more...] about How to Choose the Best Website Designer for Small Business
Okay, be honest – if you run a small business and have a website, when was the last time you updated it or added any new content? If you haven't updated your website in the last 3 months then you’re not alone, but that certainly doesn't mean that you’re in a good place. There are numerous good reasons why adding new content to your website is good … [Read more...] about 3 Reasons Why Your Small Business Must Be Blogging
Let's get straight to the answer - single page websites are definitely not good for your small business. Many small business owners use companies such as Yell to create a single page website on the understanding that it will help their business. Whilst having at least a single page website is marginally better than having no website at all, it … [Read more...] about Are Single Page Websites Bad For Small Business?
Ask any small business owner if they’d like more customers and in virtually every instance, the answer would be a resounding ‘Yes please’. However, is ‘more’ actually better? In this article, we’ll examine whether your business would be better-off improving the quality of your customers rather than just the quantity. Why Targeting the Ideal … [Read more...] about How To Identify, Find & Target Your Ideal Customers
There are so many decisions to make when starting a new business that the actual business name can often be given insufficient thought. This is a huge mistake that many start-ups make and come to regret further down the line. Of all the things that you can change about your business once it’s started, the name is one element that is extremely … [Read more...] about Creating A Name For Your New Business – An Essential Guide
Ever wondered what happens behind the scenes when you do a search in Google or how they decide on which results to show you? Well, Google have now produced a short video which gives a little more insight into how their search system works. Presented by Matt Cutts, Head of Google's Webspam Team, the video doesn't exactly tell you how to get a … [Read more...] about Video: Ever Wondered How Google Ranks Website Pages?
Waiting for a bus must rank as one of the most boring ways you can spend your time. However, Qualcomm, a leading manufacturer of chips used in mobile devices came up with a highly novel way to brighten the day for these lucky passengers. The video features a bus stop in London that has a number of different ad posters featuring different questions … [Read more...] about Video: Taking Customer Service To A Whole New Level
In this edition of our Fast Marketing Modules, we’re going to look at some effective methods of marketing that can be implemented by any removals company in the UK. The idea of our Fast Marketing Modules is to provide practical, actionable marketing advice; formulated by researching the removals industry and working with scores of removals … [Read more...] about Marketing Tips & Advice For Removals Companies
For some reason, many business owners treat their website like a necessary evil. They spend as little money as possible commissioning one then just leave it sat there in cyberspace with little regard to what it really should be doing. The Internet is awash with poorly designed, badly constructed websites that have no hope of ever attracting new … [Read more...] about Best Website Design Practices: The Mistakes That Cost You Customers
The Office For National Statistics have recently released figures for Internet use in the UK. The key statistics regarding the survey were as follows: 43.07 million adults (85% of the UK population) used the Internet at least once during the fourth quarter (October - December) of 2012. For the fourth quarter of 2012, 7.42 million adults (15%) … [Read more...] about UK Use Of The Internet: Figures That Small Businesses Can’t Afford To Ignore
There have been thousands of books written about running a small business. If you're far too busy running your business to read them, we'd strongly recommend either printing-off or bookmarking the following list that we've compiled from some of the leading small business Experts in the UK; including a few of our own. Think of it as a check-list for … [Read more...] about The Essential Rules For Running Your Own Small Business