It's astonishing really that even in 2013, there are still a significant number of small businesses and Sole Traders who don't have a website. In this article, we'll give our top five reasons why your small business must have a website. 1. Help New Customers To Find You Without a doubt, the most important reason for any small business to have … [Read more...] about Five Reasons Your Small Business Needs A Website
Many business owners assume that simply being on the first page of Google's search results for a specific keyword is enough to help them gain more visitors to their website. However, the reality is that around 85% all of the traffic for any keyword search in Google (or any search engine for that matter) goes to the websites in the top 3 positions … [Read more...] about Are Page One Google Rankings Really That Important?
If you want your website to actually help attract new customers then it needs to rank highly in the search engines - this is pretty-much accepted by anyone wanting to do business online. However, the choice of which phrases or 'keywords' that business owners can often be misguided as they target keywords that won't actually help them attract … [Read more...] about Does Your Website Target Researchers Or Buyers?
Sitting watching the TV last week, I happened across an advert for a major hosting company who were peddling cheap websites for business from just £9.99 per month. Sounds like a great deal right? Let's look at the detail a little more to see if it really is. Low Cost But Long-Term Liability Firstly, £9.99 is the entry-level option and doesn't … [Read more...] about When Is A Cheap Small Business Website Too Cheap?
When you decide on a domain name (www.your-business.co.uk), to use for your website, it's not a decision you should take lightly. In fact, we'd go as far as to say that it could have significant long-term implications for your business. Firstly, let's look at the two types of domain name you could choose - there are actually a few more but these … [Read more...] about Could Your Domain Name Restrict How Your Business Grows?
Let's face it, many small business websites are pretty grim when it comes to providing engaging content. Whenever I search for a local service, I end up ploughing through website after website of dull advertising messages. Nobody seems to care that I have money to spend and simply want to give it to somebody who values my custom. It's no accident … [Read more...] about Five Ways Small Businesses Can Make Their Website More Engaging
From it's humble beginnings as a blogging platform, WordPress has evolved into one of the most flexible and popular systems for building a professional website. So why do so many small businesses choose to build their website using WordPress? Well, once you manage to conquer the initial installation and configuration, there are a host of great … [Read more...] about The Pros & Cons of Using WordPress For a Business Website
We've recently been in communication with an owner of a small online business who has been desperately trying to improve their rankings for a particular keywords. Unfortunately, that keyword is highly competitive and the first page of Google is dominated by the major national retailers. After months of fruitless effort, the site owner came across … [Read more...] about Don’t Follow The Crowd With Your SEO Efforts
Does it really matter who builds your website? Somebody in Farnham, somebody in Mumbai? If you've been scouring the web looking for a web design company in Farnham then here's a little tale we recently heard that should make you think. Anyone who takes their business seriously will be actively promoting products or services online for a while … [Read more...] about Web Design Companies in Farnham – Choose With Care!
Earlier this month Google introduced it's Panda update. This update was a critical for website owners as it focused on rewarding websites with good-quality, unique and relevant content whilst sites that sit around unchanged month after month or are stuffed with spammy, duplicate content would start to fall down the rankings. For the first time, … [Read more...] about The Perfect Website: Google Tells You How To Create One
Estate Agents - love them or loathe them they are an integral part of the house-buying process and it's true to say that they've probably saved many a buyer or seller from a nervous breakdown. However, as many industries have embraced online marketing the real estate industry in the UK still seem slow to embrace new media. Rightmove.co.uk, a … [Read more...] about Online Marketing For Estate Agents: Not Good Enough
The easiest way to spot a website that has completely failed with even the basics of SEO is when you see the term 'Welcome To Our Website - ABC Company Ltd' set as the page title. You can ascertain the title of any web page by looking at the text at the very top of your browser so it might read, 'Welcome To Our Website - ABC Company Ltd - Home … [Read more...] about Meta Page Title: Welcome To Our Website Message Is An SEO Killer