A quick scan through the local papers and the same small businesses appear week-in, week-out. Now the problem with local papers is that they have a very short shelf life - you pay for a weeks advertising and that's all you get. Stop paying and immediately the phone stops ringing. This is the biggest issue with newspaper advertising and one that can … [Read more...] about Those Small Businesses Who Should Be Marketing Online
Because SEO is still a relatively young industry, there is still a fair amount of naivety amongst companies who don't understand what they should be looking for when appointing an SEO company. Unfortunately SEO does attract more than it's fair share of rogue traders who employ some dubious tactics to get website rankings increased. These tactics … [Read more...] about Bad SEO Companies: How To Avoid Them
You've no doubt heard of it but exactly how does SEO (search engine optimisation) work? SEO is the process of optimising your website so that it ranks higher in the search engine rankings for your chosen keyword(s). A bit confused? Let's try and clear up the basics for you. Somebody goes to Google (we'll use Google as it's the biggest search … [Read more...] about How Does SEO Work?
So you're looking for an SEO Company in Aldershot eh? Statistically speaking, Aldershot is one of those micro-markets where small businesses appear less than enthusiastic about investing in online marketing. Despite the huge advantages of selling your products or services online, there are still way too many small businesses in the Aldershot area … [Read more...] about SEO Company In Aldershot: Are You Local?
So what are Internet Marketing Consultants (IMC)? Well, an IMC are basically marketing experts with very specific experience and knowledge of advertising on the Internet. An IMC differs from a traditional Marketing Company because they don't deal with what are known as 'offline' advertising media such as magazines, newspapers, television and … [Read more...] about Does Your Small Business Need Internet Marketing Consultants?
Whenever I'm on the lookout for a product or service, I always try to use a small business. Why? Well, here a five really good reasons why you should choose a small business over the grand marketing of the national companies. If you run a small business then you should give some though to these reasons and ensure you emphasise them when you market … [Read more...] about Five Reasons Why Big Business Can’t Compete With Small Business
Time are tough out there so what can you do attract more customers without busting your marketing budget (if you're lucky enough to have one)? It doesn't matter if you're just targeting customers in your home town or across the entire country, we can get you started with 7 sure-fire ways of getting more customers on the cheap. Here are our … [Read more...] about 7 Cheap Marketing Ideas for Small Business
For a Marketing Consultant CPE (cost per enquiry) is a barometer of how effective a campaign is. CPE is a marketing term which simply indicates how much you are paying for your customer enquiries. Many small businesses fail to analyse their CPE and consequently, waste their marketing budget on ineffective advertising. As an example, a company … [Read more...] about CPE – What’s it All About?