Positioning Statement For Business

Why Your Business Needs a Positioning Statement

There are an awful lot of marketing strategies that doesn’t necessarily translate well from large corporations down to smaller businesses. However, one element of marketing theory that we wholeheartedly believe in is the positioning statement. It’s so simple yet it can deliver incredible clarity to any business. So before you dismiss the positioning statement as just another bit of marketing …

Does a small business need a website?

Does Your Small Business Really Need a Website?

A view that is still surprisingly common is that a small business by nature doesn’t need the exposure created from a website. Small business owners have many reasons that they feel a website isn’t an appropriate advertising medium for their business, the most common reasons being: Most of their customers are local and will therefore already know their business exists …