There are an awful lot of marketing strategies which don't necessarily translate well from large corporations to smaller businesses. However, one marketing practice we wholeheartedly believe in is the positioning statement. It’s so simple yet it can deliver incredible clarity to any business. So, before you dismiss the positioning statement as … [Read more...] about Why Your Business Needs a Positioning Statement
If you run a small business then it's likely that you're working with a really small marketing budget. So it make sense to take advantage of every bit of free advertising you can and one of the most popular ways to advertise for free is on Facebook. But do free adverts on Facebook actually work? Well, the data tells us that if it's done properly, … [Read more...] about The Small Business Guide to Posting Free Adverts on Facebook
A view that is still surprisingly common is that a small business by nature doesn't need the exposure created from a website. Small business owners have many reasons that they feel a website isn't an appropriate advertising medium for their business, the most common reasons being: Most of their customers are local and will therefore already know … [Read more...] about Does Your Small Business Really Need a Website?