We've now reached the point in the UK where more people browse the web on mobile devices like smartphones and tablets than with desktop and laptop computers. This shift to mobile is only likely to increase going forward so Google has decided that if your website isn't 'mobile friendly', you're going to be in for a hard time. So if you don't have a … [Read more...] about It’s Time to Start Worrying if Your Website Isn’t Mobile Friendly
Going back a few years, a typical business website would consist of half-a-dozen pages of content that did nothing other than promote the business. These websites were of little value to the user (the prospective customer) so throughout 2013, Google has introduced a new system for the way it ranks websites when a user conducts a search. Called … [Read more...] about Is The Content of Your Website Important? Google Says ‘Yes’
When we mention SEO (search engine optimisation) to prospective Clients, we usually receive one of two responses: "I have absolutely no idea what SEO is" "I’ve heard of SEO but I’m not sure how it works." If prospective Clients aren’t able to fully understand what SEO actually is then there is no surprise that they can't appreciate the value of … [Read more...] about The Simplest Explanation of What SEO Actually is
There are plenty of places online where you can buy images for your website or blog. The problem is that with many images starting at £1.00, if you're adding a lot of new content this can become quite expensive over time. Because properly licenced 'stock' images are expensive, a lot of people simply search Google when they find something an image … [Read more...] about How to Find Free Images For Use on Your Website or Blog
One of the most effective methods of adding content is to simply provide answers to typical questions that your customers are asking. Answers could be as basic as a single paragraph of text for simple answers right through to highly-detailed articles (such as the one you’re currently reading) if the question warrants it. So how do you establish … [Read more...] about The Ultimate Guide to Using Customer Questions for New Website Content
Ever wondered what happens behind the scenes when you do a search in Google or how they decide on which results to show you? Well, Google have now produced a short video which gives a little more insight into how their search system works. Presented by Matt Cutts, Head of Google's Webspam Team, the video doesn't exactly tell you how to get a … [Read more...] about Video: Ever Wondered How Google Ranks Website Pages?
Many business owners assume that simply being on the first page of Google's search results for a specific keyword is enough to help them gain more visitors to their website. However, the reality is that around 85% all of the traffic for any keyword search in Google (or any search engine for that matter) goes to the websites in the top 3 positions … [Read more...] about Are Page One Google Rankings Really That Important?
Earlier this month Google introduced it's Panda update. This update was a critical for website owners as it focused on rewarding websites with good-quality, unique and relevant content whilst sites that sit around unchanged month after month or are stuffed with spammy, duplicate content would start to fall down the rankings. For the first time, … [Read more...] about The Perfect Website: Google Tells You How To Create One