Website Selling Cows?

Is Your Website Trying to Sell Cows?

Imagine you’re sat on a train after a long day at work, or in meetings. You’re nearly at your destination but then the train stops momentarily at a junction so you gaze impatiently out of the window and you see the following scene… Chances are you probably wouldn’t give it a second thought and why should you – you’ve seen …

Positioning Statement For Business

Why Your Business Needs a Positioning Statement

There are an awful lot of marketing strategies that doesn’t necessarily translate well from large corporations down to smaller businesses. However, one element of marketing theory that we wholeheartedly believe in is the positioning statement. It’s so simple yet it can deliver incredible clarity to any business. So before you dismiss the positioning statement as just another bit of marketing …