We've worked with hundreds of small business owners and whenever branding is mentioned, the immediate reaction we receive is “That’s just for corporates isn't it?” We suspect this is down to a fundamental misunderstanding of what branding actually is and what benefits effective branding can deliver to a small business. Branding is not just for … [Read more...] about Why a Small Business Needs Effective Branding
Whether you're buying for yourself or as a gift, the following books are our 'must read' books for anyone who runs, or is thinking of starting a small business. The shear amount of incredible information in these books has a value that is almost unmeasurable in comparison to the cost - we've read them all and they've been an incredible help to our … [Read more...] about 7 Must-Read Books For Small Business Owners
A view that is still surprisingly common is that a small business by nature doesn't need the exposure created from a website. Small business owners have many reasons that they feel a website isn't an appropriate advertising medium for their business, the most common reasons being: Most of their customers are local and will therefore already know … [Read more...] about Does Your Small Business Really Need a Website?
Okay, be honest – if you run a small business and have a website, when was the last time you updated it or added any new content? If you haven't updated your website in the last 3 months then you’re not alone, but that certainly doesn't mean that you’re in a good place. There are numerous good reasons why adding new content to your website is good … [Read more...] about 3 Reasons Why Your Small Business Must Be Blogging
It's astonishing really that even in 2013, there are still a significant number of small businesses and Sole Traders who don't have a website. In this article, we'll give our top five reasons why your small business must have a website. 1. Help New Customers To Find You Without a doubt, the most important reason for any small business to have … [Read more...] about Five Reasons Your Small Business Needs A Website
From it's humble beginnings as a blogging platform, WordPress has evolved into one of the most flexible and popular systems for building a professional website. So why do so many small businesses choose to build their website using WordPress? Well, once you manage to conquer the initial installation and configuration, there are a host of great … [Read more...] about The Pros & Cons of Using WordPress For a Business Website
Time are tough out there so what can you do attract more customers without busting your marketing budget (if you're lucky enough to have one)? It doesn't matter if you're just targeting customers in your home town or across the entire country, we can get you started with 7 sure-fire ways of getting more customers on the cheap. Here are our … [Read more...] about 7 Cheap Marketing Ideas for Small Business