If you want your website to rank near the top of the results in Google, you’ll need to ensure that your website pages are correctly optimised. There are actually over 200 individual factors that affect where a website page will rank when a user conducts a search however, some of the most crucial SEO elements are often the most overlooked and the easiest to fix.
To help you understand where your on-page SEO needs attention, you can use our free online SEO testing tool below to get a quick snapshot of the most fundamental SEO elements. Simply enter the full URL of your website page together with the ‘Rank Phrase’ you are trying to rank for. Your ‘Rank Phrase’ is the term that a prospective customer might use when searching in Google, for example ‘Accountants in Guildford’ or ‘Plumbers in Portsmouth’.
NOTE: To avoid errors, please ensure your website URL is 100% correct.
Which SEO Elements Are Tested And Why Are They Important?
Our tool tests to see if your keywords are present in certain areas of your website page together with some other key elements that will help Google and other search engines understand the relevance of your website page. The individual elements checked are as follows…
The page meta-title is arguably the single most important element of your on-page SEO. It is one of the first parts of HTML code that Google’s search spider (Googlebot) comes across when it crawls your page so including keywords in your title is crucial.
Here’s an example of how Google uses the page meta-title to display a website listing in it’s search results, with our meta-title being “Choosing The Best SEO Company in 2015 – Avara Web Media”.
THe optimum length of your meta page title is 55 characters. Too few and it will lack impact and too many and it will simple be cut-off so nobody will see the full title.
The page meta-description is the two lines of Black text that appear in Google’s search results under the Green URL.
This is another part of on-page SEO that businesses often get wrong. What is crucial to understand with the meta-description is that Google does NOT use it as a ranking factor. So you’re probably wondering why we bother testing this element if it doesn’t affect where your page ranks? Well, there are two good reason why you should pay attention to your meta-description…
- The meta-description is your chance to make your listing in the search results stand out from your competition. You have 150 characters to really catch the attention of the Searcher so they click your link rather than the other 9 on the page.
- When somebody searches a specific phrase in Google, if those words appear in your meta-description then Google will place them in bold so they will stand-out more. You can see from our example above that the words “best SEO company” and “2015” are bolded in the results because those were the words we originally searched.
Header Titles (H1, H2 & H3)
Not to be confused with your page meta-title, H (for ‘header’) tags are titles and sub-titles that appear on your website pages. Typically, H1 is used for the first title of your website page and appears right at the top of the content. So it’s important that your H1 tag includes your keywords.
The H1 title of this page is “Test Your On-Page SEO Ratings With Our Free Online Tool” and you can see if appears right at the top of the page.
H tags run through from H1 to H6 with a decreasing amount of relevancy as you drop down in number. However, that doesn’t mean you should use H1 for all the titles on your page as that will simply dilute the relevancy of all your titles. You should therefore only use one H1 title tag and it should be the first piece of text at the top of the page.
Page Text Content
When Google considers which pages to deliver when somebody conducts a search, it will look at the text content of all the website pages in it’s index and deliver the most relevant ones at the top of the results.
Therefore, it is crucial that your page content contains your actual keywords at least a few times. You should be a little careful not to overdo the amount of times your keywords appear in your body text as not only will it make the text read poorly but it will also look spammy to Google.
Image Alt Tags
When you place an image on a website page, you can set what we call the img alt tag so that people using screen readers can understand what the image is. So if you’ve got a picture of Big Ben, your img alt tag would be img alt=”Big Ben”.
Adding keywords to your img alt is an effective way of getting your keywords into your page but as with all our onpage suggestions, be careful not to overdo it and please bear in mind that the img alt tag should still bear some relevance to the actual image.
We cannot stress enough that if your website pages contain very little text (less than 400 words), they don’t stand much chance of ranking well.
What you need to consider that Google wants to deliver the most relevant and useful results to it’s users so if its a choice between a page that has 200 words of content and a page that has 2000 words of content, the latter is nearly always going to be the one Google ranks higher.
To emphasise the importance of good page content, have you ever wondered why Wikipedia pages dominate Google’s search results for so many different search phrases? The reason is simple; Wikipedia pages are typically packed with useful and in-depth information that Google knows will be useful to it’s users.
A sitemap is typically a XML file that contains links to all of your websites pages. It is designed specifically for search engines like Google and allows their web crawlers (or spiders) to quickly and easily locate all of the your pages and understand the overall structure of your website.
A dynamic sitemap can also help your new website pages to be indexed by the search engines far more quickly as it’s designed to automatically notify Google when new pages are added to your website. In some cases, a new page can be added to Google’s search results in minutes if a dynamic sitemap is added to your website.
Robots Txt File
A robots.txt file is used to help website crawlers to understand what parts of your website should (and shouldn’t) be added to their index for listing in the search results. A robots.txt file is useful as it can…
- Tell search engines to ignore any duplicate pages on your website
- Tell search engines not to index certain pages of your website (login pages for example)
- Tell search engines not to index certain files or folders on your website (images, PDFs, etc.)
- Tell search engines where your sitemap is located
Robot text files need to be used with care as it’s equally easy to tell search crawlers to not index the pages on your website that you DO WANT indexed so if you’re in any doubt, it’s probably worth talking to an expert.
On-Page SEO Conclusions
We hope you found our on-page SEO analysis tool useful and if you need any further help or guidance with your SEO, head over to our visitor generation page where you’ll find a host of information about SEO and how we can help your business increase visibility in the search engines.