We’ve now reached the point in the UK where more people browse the web on mobile devices like smartphones and tablets than with desktop and laptop computers. This shift to mobile is only likely to increase going forward so Google has decided that if your website isn’t ‘mobile friendly’, you’re going to be in for a hard time.
So if you don’t have a mobile friendly website, how is this going to hurt your business? Unfortunately, Google is going to give you a double-dose of misery that will, without doubt, have an adverse affect on the number of visitors it sends to your website.
Dose One: Mobile Labelling in Search Results
If you’ve ever browsed the web on a smartphone and landed on a page that isn’t mobile friendly, you’ll know what a frustrating experience it can be. To help mobile users, Google is going to roll-out a mobile friendly label which will be displayed in the search results. Whilst still in development, the final look of the mobile label in search results is going to look something like this…
As you can see, a website will be labelled as mobile friendly so the user knows before they even click the link that they’ll be able to use the website easily on a mobile device. So if you are browsing the websites in Google’s search results and you see a website that ISN’T mobile friendly, are you going to click the link – probably not.
This is going to have a significant impact on visitor numbers to websites that aren’t mobile friendly, no matter how well the website ranks. And talking of ranking, that brings us on to the second dose of misery Google intends to deliver for non mobile friendly websites.
Dose Two: Ranking Penalty For Non-Mobile Websites
As with all developments to Google’s search algorithm, there is not a lot of detail available but the basic message coming from Google is that it intends to give ranking priority to mobile-friendly websites when that search is conducted on a mobile device.
Whilst this may seem harsh on businesses that haven’t made their websites mobile friendly, Google is of the view that it wants to deliver the best search results possible to it’s users and that means delivering websites that are easy to use on a mobile device.
So if your website isn’t mobile friendly, it’s likely that Google isn’t going to be placing your website in a prominent position in it’s search results when that search is conducted on a mobile device.
Check Your Website Now
Before you start panicing, Google has created a tool which tells you within seconds if it thinks your website is mobile friendly or not. To use the tool simply click this link.
The tool will scan your website to check a number of elements contained within the code of your website to see if…
- If uses software that isn’t supported on mobile devices, like Flash
- If your website content is readable without the need to zoom-in
- If the website page width adjusts so that users don’t have to scroll horizontally
- If your links are far enough apart to be easily clicked on a small screen
If it finds any issues then it will tell you what those issues are and until they’re fixed, your website won’t be labelled as mobile friendly in Google’s search results.
What Does This Mean For Your Business?
Mobile web browsing in the UK has grown at such a pace in recent years that too many businesses simply haven’t caught-up and acted. Even ignoring Google, it’s commercial suicide to not have a website that is easy for your prospective customers to use, no matter how they’re viewing it.
So if you find that your website fails Google’s mobile test and you need some help fixing your things, we can point you in the right direction. Simply pop over to our website design page or if you’d like to discuss some options and for us to take a look at your website, simply give us a call on 01252 416 222.
But whatever you do, don’t do nothing.