The single biggest issue with the majority of web designers in the UK is that they design websites that look nice but nothing more. Your website is a crucial marketing tool and if it’s built correctly, it can have a huge impact on the amount of new customers it generates for your business.

A truly effective website is an investment that will pay for itself dozens of times over. To understand how our website design service differs from our competitors and the wide range of benefits we can deliver, take a few moments to watch our video…

What Our Clients Say…

“My new website has attracted a lot of new calls and is #1 in Google when people search for my service. You can’t really ask for any more.” – John Marlor M.Ch.S, D.Pod.M

Why is it Important to Have an Effective Website?

We asked our clients how they had secured new customer enquiries in the last 12-months. The figures below show the percentage of their total new customer enquiries that each marketing source generated…

Enquiries From Website
Word of Mouth
Offline Advertising

With so many of your potential customers now searching online for products or services, don’t you think it’s now imperative to have a website that can help those prospective customers to find you and buy from you? Our websites can make that happen for YOUR business.

Some Examples of Websites We’ve Designed

Use the arrows to scroll-through the designs and hover over any image and click ‘View’ to enlarge.

Like What You See? Read On For More Info…

When you are thinking of investing in a new website, you often need to be wary of what the price doesn’t include. And with that in mind, all of our websites include everything you need to effectively market your business online. Here are all of the features included in our websites as standard…

  •   Expert Marketing Support
  • The greatest value in working with us is the on-going marketing support and advice we’ll provide to help you utilise your new website to gain more customers. Very few web designers offer this support.

  •   Free Domain Name
  • We’ll help you find a suitable domain name ( for your website and include 12-months registration free of charge (£10.00 per year thereafter).

  •   Email Addresses
  • Get a professional image by using an email that your customer can remember such as or

  •   Content Management
  • Why pay a website designer every time you want to update your website? With our CMS (content management system), you can easily self-edit all of the website content whenever you need to.

  •   Unlimited Pages
  • Unlike most website design companies, we don’t price our websites on the amount of pages you have, so you can add as many as you like, whenever you like at with no extra charge.

  •   Search Engine Friendly
  • Your website will be structured from the start to be easily understood by search engines like Google so your website can be easily found by your potential customers in the search results.
  •   Mobile Ready
  • With nearly 60% of UK Internet browsing now conducted on mobile devices like smart-phones and tablets, we’ll ensure your website is optimised for mobile viewing and Google mobile-compliant.

  •   Social Media Sharing
  • We’ll make it really easy for your website visitors to share your website content on popular social media websites such as Facebook, Twitter and LinkedIn.

  •   Integrated Blog
  • Blogging is an easy way to add new content to your website which will increase visitor numbers and engagement with your customers. An absolute ‘must have’ for all business websites.

  •   Images & Video
  • We can supply stock images or you can include your own images of your work or your products. We can even add videos to really showcase your products or services.

  •   Logo & Branding Design
  • If your business doesn’t have a logo or brand then we’ll help you develop an eye-catching logo and professional branding you can use on all your marketing material.

  •   12-Months Free Hosting
  • Hosting is essentially the infrastructure required to make your website and email work. We include a whole year of hosting for free (from just £5.00 per month thereafter).


Each of our website packages (click the ‘Website Prices’ tab above for pricing options) includes a fixed number of our Extra Features as follows…
VERSO PACKAGE: 1 x Extra Feature, VANTAGE PACKAGE: 2 x Extra Features, VICTOR PACAKGE: 3 x Extra Features.

You can also ‘top-up’ your Website Package by purchasing Extra Features beyond the allowance of your chosen Website Package.

  • If you want the ability to sell products from your website, our e-commerce system provides everything you need take orders, manage your stock, process orders and take payment online.

    INCLUDED OR OPTIONAL EXTRA COST = £350.00 (includes PayPal external payment module – other payment modules charged extra).

  •   Custom Forms
  • We include two standard forms in every website package – a ‘Quick Enquiry’ form and a ‘Full Enquiry’ form. You can add additional custom forms with this feature.

    INCLUDED OR OPTIONAL EXTRA COST = £75.00 per form.

  • If you run a service-related business and would like to include an instant quote calculator, it can be a great way to increase your customer engagement and new enquiries.

    INCLUDED OR OPTIONAL EXTRA COST = From £150.00 (depending on complexity)

  •   Social Media Auto-Posting
  • With this feature, every piece of content you add to your website plog is automatically posted to your business Facebook page and Twitter Feed – a great way to attract people to your website.


  •   Enhanced Logo Design
  • Our standard logo design includes production of a single concept but if you want more choice and greater input into the design, our Enhanced Logo Design includes up to 3 concepts.


  • All of our Website Packages include free email accounts but if you need more, you can easily add them with this option – includes 12-months hosting of your email.

    INCLUDED OR OPTIONAL EXTRA COST = £45.00 per account (2GB allowance)

  • A great way to boost your website traffic is to have it listed in the most popular UK directory websites like, Scoot, etc. We’ll submit your listing to 15 of these directories.


  • If you want some visual ‘eye candy’ on your website pages, a rotating image banner is a great way to show-off your products or services and really grab the visitors attention.


  • If you run a business where images of your products or services are important, you can showcase them in a stunning image gallery. An ideal solutions when you’ve got a lot of images to display.


  • We have a saying in marketing – “You cannot manage what you cannot measure”. Understanding how your website visitors are finding your website and interacting with it is absolutely crucial.


Our aim is to deliver a transparent pricing policy no matter what your budget. All of our standard features are included in all four packages and you can also choose to add any of our extra features (which can also be purchased individually on any of our packages). And don’t forget you only pay 50% up-front with the balance not due until the website is completed so it is possible to spread the cost over 2 calendar months if it helps with your budgeting.












Let’s imagine you have a business that sells either a product or service for £100. Every month, 100 people (visitors) come to your website of which, 2% buy from you. Basically you’re looking at 2 sales per month that equates to £2400 of income from your website every year. That’s not exactly going to make you rich is it?

However, lets look at what is achievable if we can increase two key components of your website, even by a small amount. These two key components are:

  • Visitors – the amount of people who view your website every month
  • Converts – the percentage of people that actually buy from you each month

The table below clearly demonstrates that even by attracting an extra 100 visitors to your website each month, or increasing conversions by just 2%, you can make a huge difference to your bottom line.

Visitors 2% Convert 4% Convert 6% Convert 8% Convert 10% Convert
100 £200 £400 £600 £800 £1000
200 £400 £800 £1200 £1600 £2000
300 £600 £1200 £1800 £2400 £3000
400 £800 £1600 £2400 £3200 £4000
500 £1000 £2000 £3000 £4000 £5000
600 £1200 £2400 £3600 £4800 £6000
700 £1400 £2800 £4200 £5600 £7000
800 £1600 £3200 £4800 £6400 £8000
900 £1800 £3600 £5400 £7200 £9000
1000 £2000 £4000 £6000 £8000 £10000

Now think about what this actually means when you extrapolate these monthly figures over a 12-month period. It is not inconceivable that you could increase the income from your website from just £2,400 a year to as much as £120,000 (a 4900% increase) – and that is an effective website.

We try and keep the process as simple as possible and all packages include our project management service to ensure everything moves along smoothly. The basic process is as follows…

  1. Once you’ve had a chat with us and confirmed all the details of your project, we’ll email you written confirmation.
  2. To confirm your order, you simply click a button in our Client Management area.
  3. We’ll then email you an invoice and we then require a 50% deposit to proceed.
  4. Once we’ve got your deposit, we ask you to complete our design brief which gives us all the info we need to make a start on your website.
  5. That’s pretty-much your work done – if you need to send us any content or images then we’ll invite you to a sharing folder via email.

One of the most common gripes people have with our industry is the huge variance in prices from one web design company to the next. To understand why this variance exists, we need to look at two ends of the spectrum…

Hobbyist Designers – these are designers who typically have a daytime job and build websites in their spare time for a bit of extra cash. The issues with hiring this type of designer (and we use that word very loosely) is that their business model doesn’t consider how they’ll look after their clients in the long-term. So whilst you might benefit from a cheap website, the level of ongoing support you’ll receive will be sporadic and could end at any point.

Large Studios – Typically employing numerous designers and located in prominent (and expensive) offices in major cities. We’ve seen some truly eye-watering quotes from these companies for work that is really only worth a fraction of what they’re charging. However, those expensive offices and large team of designers need to be paid for and that’s why they tend to charge so much

Here at Avara, we’ve built our business on being lean and efficient. We’ve been trading since 2008 and in that time, we’ve developed our skills and experience to the point where we can produce effective websites with unparalleled support for most budgets. We don’t employ a large team of designers (as we limit how many projects we accept) and we don’t have huge, expensive offices to pay for.

The bottom line is that we feel there are only a handful of web designers in the UK who offer the value and support that we do. But you don’t have to take our word for it, you can read what our delighted clients have to say about us.

At Avara, we are first-and-foremost a marketing company that provides a website design service, whereas most web design companies concentrate solely on the way a website looks. Obviously nobody wants an ugly or boring website but the single most important function of every commercial website is to help you secure new customers, and that’s precisely what we can help you to achieve.
Our average delivery time is 3 weeks from the point of order. This can be sooner, or longer, depending on the complexity of your project, how much information we receive at the beginning and how quickly you respond to any questions we ask during the design process.
This is the key differentiator between what we do and what most web design companies do.

The single biggest stumbling block for most businesses when it comes to promoting their website is their understanding of what works and what doesn’t. With our included marketing advice, we’ll be able to help you really understand how to get the most from your website using the myriad of marketing methods we’ve tried-and-tested over the years.

This time can also be used to make small edits and updates to your website so if something minor needs changing once your website project has been signed-off, you won’t be faced with a bill for us to make those small changes.

Extra Features cover a host of different options that we can add to your website to improve the user engagement and functionality. An example of an enhanced feature might be a fancy image gallery or automatic posting of your content to social media websites. Click the ‘Extra Features’ tab above for more info.
Every website takes a set amount of hours to set-up and configure. Beyond that, the cost of any website is determined by how many hours of custom design work is involved. For example, if you want a lot of individual elements designed like icons, custom headers, different variations of your logo, etc, all of this takes times for our designers to create – those are ‘design hours’. In a nutshell, the more design hours we have to work with, the more unique and stylised the website will look.
All of our websites are built by CIW qualified design experts here in the UK. Many design companies now outsource their design work to parts of the world where labour is much cheaper. However, this often means the quality of the coding and design work is below the standard we expect here in the UK. We happen to think that British designers are amongst the best in the world (most Apple devices are designed by a ‘Brit’) and for that reason, all our websites are designed by British designers.
Our Experts can help you develop any type of website with an array of amazing functions – if it can be built with current web technology then we can build it. Our aim is to build a website that works for you and more importantly, your prospective customers.

  • If You've Got Any Questions or Need Some Help...

    You can call us on 01252 416 222 or simply complete the brief form below and we'll call or email you back within a few hours (Monday to Friday).


What Our Clients Say…

“We’ve used Avara on several occasions with regards to online ventures including the design and build of two websites as well as utilising their expert SEO services. We are very pleased with how they have helped our business grow online. Highly recommended.”
Sean Pargeter – Managing Director, EP Training

Why Should You Talk to us About Your Website Project?

We believe that our website design services offer much more than your typical design studio. To find out how we can help your business, get in touch by calling us on 01252 416 222 or contact us and we can have an informal chat about your specific requirements, without any obligation. Want to meet up? We’re based in Aldershot, Hampshire and if you’re relatively local to us, we’re more than happy to pay you a visit to discuss your requirements in person.

Need More Information?

Here are some links to some invaluable articles on our blog that we think will really help you when deciding on who you want to design your new website and how the whole process works (links open in new tab):

Need Help With Any of This?

Call us on 01252 416 222 or Click The Button Below