Let’s imagine you have a business that sells either a product or service for £100. Every month, 100 people (visitors) come to your website of which, 2% buy from you. Basically you’re looking at 2 sales per month that equates to £2400 of income from your website every year. That’s not exactly going to make you rich is it?

However, lets look at what is achievable if we can increase two key components of your website, even by a small amount. These two key components are:

• Visitors – the amount of people who view your website every month
• Converts – the percentage of people that actually buy from you each month

The table below clearly demonstrates that even by attracting an extra 100 visitors to your website each month, or increasing conversions by just 2%, you can make a huge difference to your bottom line.

Now think about what this actually means when you extrapolate these monthly figures over a 12-month period. It is not inconceivable that you could increase the income from your website from just £2,400 a year to as much as £120,000 (a 4900% increase) – and that is an effective website.

We try and keep the process as simple as possible and all packages include our project management service to ensure everything moves along smoothly. The basic process is as follows…

1. Once you’ve had a chat with us and confirmed all the details of your project, we’ll email you written confirmation.
2. To confirm your order, you simply click a button in our Client Management area.
3. We’ll then email you an invoice and we then require a 50% deposit to proceed.
4. Once we’ve got your deposit, we ask you to complete our design brief which gives us all the info we need to make a start on your website.
5. That’s pretty-much your work done – if you need to send us any content or images then we’ll invite you to a sharing folder via email.

One of the most common gripes people have with our industry is the huge variance in prices from one web design company to the next. To understand why this variance exists, we need to look at two ends of the spectrum…

Hobbyist Designers – these are designers who typically have a daytime job and build websites in their spare time for a bit of extra cash. The issues with hiring this type of designer (and we use that word very loosely) is that their business model doesn’t consider how they’ll look after their clients in the long-term. So whilst you might benefit from a cheap website, the level of ongoing support you’ll receive will be sporadic and could end at any point.

Large Studios – Typically employing numerous designers and located in prominent (and expensive) offices in major cities. We’ve seen some truly eye-watering quotes from these companies for work that is really only worth a fraction of what they’re charging. However, those expensive offices and large team of designers need to be paid for and that’s why they tend to charge so much

Here at Avara, we’ve built our business on being lean and efficient. We’ve been trading since 2008 and in that time, we’ve developed our skills and experience to the point where we can produce effective websites with unparalleled support for most budgets. We don’t employ a large team of designers (as we limit how many projects we accept) and we don’t have huge, expensive offices to pay for.

The bottom line is that we feel there are only a handful of web designers in the UK who offer the value and support that we do. But you don’t have to take our word for it, you can read what our delighted clients have to say about us.

At Avara, we are first-and-foremost a marketing company that provides a website design service, whereas most web design companies concentrate solely on the way a website looks. Obviously nobody wants an ugly or boring website but the single most important function of every commercial website is to help you secure new customers, and that’s precisely what we can help you to achieve.

Our average delivery time is 3 weeks from the point of order. This can be sooner, or longer, depending on the complexity of your project, how much information we receive at the beginning and how quickly you respond to any questions we ask during the design process.

This is the key differentiator between what we do and what most web design companies do.

The single biggest stumbling block for most businesses when it comes to promoting their website is their understanding of what works and what doesn’t. With our included marketing advice, we’ll be able to help you really understand how to get the most from your website using the myriad of marketing methods we’ve tried-and-tested over the years.

This time can also be used to make small edits and updates to your website so if something minor needs changing once your website project has been signed-off, you won’t be faced with a bill for us to make those small changes.

Extra Features cover a host of different options that we can add to your website to improve the user engagement and functionality. An example of an enhanced feature might be a fancy image gallery or automatic posting of your content to social media websites. Click the ‘Extra Features’ tab above for more info.

Every website takes a set amount of hours to set-up and configure. Beyond that, the cost of any website is determined by how many hours of custom design work is involved. For example, if you want a lot of individual elements designed like icons, custom headers, different variations of your logo, etc, all of this takes times for our designers to create – those are ‘design hours’. In a nutshell, the more design hours we have to work with, the more unique and stylised the website will look.

All of our websites are built by CIW qualified design experts here in the UK. Many design companies now outsource their design work to parts of the world where labour is much cheaper. However, this often means the quality of the coding and design work is below the standard we expect here in the UK. We happen to think that British designers are amongst the best in the world (most Apple devices are designed by a ‘Brit’) and for that reason, all our websites are designed by British designers.

Our Experts can help you develop any type of website with an array of amazing functions – if it can be built with current web technology then we can build it. Our aim is to build a website that works for you and more importantly, your prospective customers.