Website Design

The greatest value in working with us is the on-going marketing support and advice we’ll provide to help you utilise your new website to gain more customers. Very few web designers offer this support.

We’ll help you find a suitable domain name (www.your-business.co.uk) for your website and include 12-months registration free of charge (£15.00 per year thereafter).

Get a professional image by using an email that your customer can remember such as info@your-business.co.uk or david@your-business.co.uk.

Why pay a website designer every time you want to update your website? With our CMS (content management system), you can easily self-edit all of the website content whenever you need to.

Unlike most website design companies, we don’t price our websites on the amount of pages you have, so you can add as many as you like, whenever you like at with no extra charge.

Your website will be structured from the start to be easily understood by search engines like Google so your website can be easily found by your potential customers in the search results.

With over 60% of UK Internet browsing now conducted on mobile devices like smartphones and tablets, we’ll ensure your website is optimised for mobile viewing and Google mobile-compliant.

We’ll make it really easy for your website visitors to share your website content on popular social media websites such as Facebook, Twitter and LinkedIn.

Blogging is an easy way to add new content to your website which will increase visitor numbers and engagement with your customers. An absolute ‘must have’ for all business websites.

We can supply stock images or you can include your own images of your work or your products. We can even add videos to really showcase your products or services.

If your business doesn’t have a logo or brand then we’ll help you develop an eye-catching logo and professional branding you can use on all your marketing material.

Hosting is essentially the infrastructure required to make your website and email work. We include a whole year of hosting for free (from just £8.25 per month thereafter).

We try and keep the process as simple as possible and all packages include our project management service to ensure everything moves along smoothly. The basic process is as follows…

1. Once you’ve had a chat with us and confirmed all the details of your project, we’ll email you written confirmation.
2. To confirm your order, you simply click a button in our client management area.
3. We’ll then email you an invoice and we then require a 50% deposit to proceed (payable by credit/debit card or bank transfer).
4. Once we’ve got your deposit, we ask you to complete our design brief which gives us all the info we need to make a start on your website.

That’s pretty-much your work done – if you need to send us any content or images then we’ll invite you to a sharing folder via email.

One of the most common gripes people have with our industry is the huge variance in prices from one web design company to the next. To understand why this variance exists, we need to look at two ends of the spectrum…

Hobbyist Designers – these are designers who typically have a daytime job and build websites in their spare time for a bit of extra cash. The issues with hiring this type of designer (and we use that word very loosely) is that their business model doesn’t consider how they’ll look after their clients in the long-term. So whilst you might benefit from a cheap website, the level of ongoing support you’ll receive will be sporadic and could end at any point.

Large Studios – Typically employing numerous designers and located in prominent (and expensive) offices in major cities. We’ve seen some truly eye-watering quotes from these companies for work that is really only worth a fraction of what they’re charging. However, those expensive offices and large team of designers need to be paid for and that’s why they tend to charge so much.

Here at Avara, we’ve built our business on being lean and efficient. We’ve been trading since 2008 and in that time, we’ve developed our skills and experience to the point where we can produce effective websites with unparalleled support for most budgets. We don’t employ a large team of designers (as we limit how many projects we accept) and we don’t have huge, expensive offices to pay for.

The bottom line is that we feel there are only a handful of web designers in the UK who offer the value and support that we do. But you don’t have to take our word for it, you can read what our delighted clients have to say about us.

We are first-and-foremost a marketing company – albeit a marketing company which offers a website design service – whereas most web design companies concentrate solely on the way a website looks. Obviously nobody wants an ugly or boring website but the single most important function of every commercial website is to help you secure new customers, and that’s precisely what we aim to achieve.

Our average delivery time is three weeks from the point of order. The exact period depends on the complexity of your project, how much information we receive at the beginning, and how quickly you respond to any questions we ask during the design process.

All of our websites are built by CIW qualified design experts here in the UK. Many design companies now outsource their design work to parts of the world where labour is much cheaper. However, this often means the quality of the coding and design work is below the standard we expect here in the UK. We happen to think that British designers are amongst the best in the world (most Apple devices are designed by a ‘Brit’) and for that reason, all our websites are created by British designers.

Our experts can help you develop any type of website with an array of amazing functions – if it can be built with current web technology then we can build it. Our aim is to build a website that works for you and more importantly, your prospective customers.

Every website resides on a computer server and that server is connected to the web. Hosting is the hire of space on that server and all the software required to make your website and email function.

Let’s imagine you have a business that sells a product or service for £100. Every month, 100 people (visitors) come to your website of which, 1% buy from you. Basically, you’re looking at one sale per month which equates to £1200 of income from your website every year. That’s not exactly going to make you rich is it?

However, what if you could improve those numbers? If your website could attract 1,000 visitors a month and 5% buy from you, your website would generate £60,000 of income every year.

Our job is to help you improve both the amount of visitors and the conversion.